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DESCRIPTION
This document provides an introduction to industry and market analysis. It outlines a high level approach to industry and market analysis, and delineates the questions and insights offered by industry and market analysis.
In a subsequent deck, we will delve in the details of each of the terms, "market analysis" and "industry analysis"—including how they differ and core business frameworks used in consulting.
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Source: Best Practices in Market Analysis, Industry Analysis PowerPoint Slides: Introduction to Market & Industry Analysis PowerPoint (PPT) Presentation, LearnPPT
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OVERVIEW
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ABOUT THE AUTHOR
We are a team of management consultants trained by top tier global consulting firms (including McKinsey, BCG, Deloitte, EY, Capgemini) with a collective experience of several decades. We specialize in business frameworks based on real-life consulting engagements.
We have served 100s of clients that range from Fortune 500 companies to tech startups to $1B+ private companies.
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Consulting Training - Industry & Market Analysis
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