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Introduction to Market & Industry Analysis (PowerPoint PPT Slide Deck)
PowerPoint (PPT) 14 Slides FlevyPro Document
DESCRIPTION
This document provides an introduction to industry and market analysis. It outlines a high level approach to industry and market analysis, and delineates the questions and insights offered by industry and market analysis.
In a subsequent deck, we will delve in the details of each of the terms, "market analysis" and "industry analysis"—including how they differ and core business frameworks used in consulting.
This presentation breaks down the analytical problem-solving process, emphasizing the importance of asking the right questions to guide analysis. It highlights the three core types of analysis: Market & Industry, Company, and Customer. This deck zeroes in on Market & Industry Analysis, providing a structured approach to defining the market, identifying size and growth, determining attractiveness, and analyzing trends.
Key questions are addressed to uncover deeper insights, such as identifying main industry trends, glaring market issues, key players, and market concentration. The PPT stresses the importance of moving from analysis to actionable insights, ensuring that every piece of data gathered leads to strategic decisions.
The framework outlined includes seven phases, focusing on marketplace analysis, supply and demand, trends, and strategic recommendations. It distinguishes between "must-have" and "nice-to-have" elements at each step, ensuring a comprehensive yet focused approach to market analysis. This guide is essential for executives seeking to understand market dynamics and make informed decisions.
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Source: Best Practices in Market Analysis, Industry Analysis PowerPoint Slides: Introduction to Market & Industry Analysis PowerPoint (PPT) Presentation Slide Deck, LearnPPT Consulting
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Consulting Training - Industry & Market Analysis
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