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"Profit Pools" is a concept introduced which is defined as the total profits earned in an industry at all points along its value chain. An analysis of the profit pools of an industry can help a company better understand the economic and competitive forces driving an industry's profit distribution, and thus enhance a company's ability to make innovative decisions on its strategy.

This document answers the following key questions:
- What is a profit pools concept?
- Why use profit pools concept?
- How to use the concept for innovative strategy development?
- How to map profit pools step by step?

It also provides some client examples in applying the tool.

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File Type: PowerPoint (ppt)

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Number of Slides: 31

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Initial upload date (first version): May 18, 2014

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