Industry Analysis (PowerPoint PPT)

This deck is a training presentation of a leading consulting firm for new hire regarding industry analysis.

The contents include:
•  Industry analysis in the context of corporate strategy
•  Starting point: Key questions/issue tree/research plan
•  Determine relevant industry metrics and aspects
•  Collect data and present them graphically
•  Apply key analysis models/framework
•  Evaluate implications and derive insights
•  Industry analysis case examples (insurance, consumer products, retail)

See also "Competitive Analysis"

This presentation provides a comprehensive approach to understanding the major forces driving industry change. It covers essential industry dynamics issues that are crucial for CEOs, such as macroeconomic forces, competition nature, profitability trends, and potential profit sources. The deck also delves into the XYZ approach to industry analysis, offering a structured methodology for evaluating industry metrics and aspects.

Choosing the right industry metrics is a challenging task due to the vast number of relevant factors. The presentation outlines a universe of possible industry metrics and aspects, including industry trends, environmental trends, customer/consumer trends, and the position of the client in the industry. This ensures a thorough analysis that captures all critical dimensions of the industry landscape.

Once the relevant metrics are determined, the next step is data collection. The presentation highlights various data collection options, considering relative accessibility and cost. It emphasizes the importance of using both internal and external sources, such as client interviews, expert interviews, and government agencies, to gather comprehensive data.

The presentation also addresses the use of the Internet as a valuable source for low-cost information about the economy, industries, competitors, and products. However, it cautions against the quality of Internet data and provides a list of the best Internet data sources, including search engines like Yahoo, Alta Vista, Google, and Dogpile, to ensure reliable and relevant information.