Flevy Management Insights Case Study
Asset Management Excellence for D2C Retail in Health & Wellness


Fortune 500 companies typically bring on global consulting firms, like McKinsey, BCG, Bain, Deloitte, and Accenture, or boutique consulting firms specializing in Enterprise Asset Management to thoroughly analyze their unique business challenges and competitive situations. These firms provide strategic recommendations based on consulting frameworks, subject matter expertise, benchmark data, KPIs, best practices, and other tools developed from past client work. We followed this management consulting approach for this case study.

TLDR The direct-to-consumer health and wellness retailer struggled with scaling its EAM due to rising costs and low asset utilization. Implementing a centralized asset management system led to a 25% boost in asset utilization and a 20% cut in operational costs, underscoring the value of Strategic Planning and Change Management for operational efficiency.

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Consider this scenario: The organization is a direct-to-consumer retailer specializing in health and wellness products, facing challenges in scaling its enterprise asset management.

With a rapidly expanding product line and customer base, the company struggles to maintain visibility and control over its assets, leading to increased operational costs and decreased asset utilization. The organization requires a robust strategy to optimize asset management processes, aligning them with its growth trajectory.



Upon reviewing the initial situation, it is hypothesized that the lack of a centralized asset management system and inadequate asset lifecycle management practices could be contributing to the organization's inefficiencies. Another hypothesis is that the absence of predictive maintenance strategies may be leading to higher asset downtime and repair costs. Additionally, the company might not be effectively leveraging data analytics to inform asset management decisions.

Strategic Analysis and Execution Methodology

The organization's enterprise asset management can be transformed through a proven 5-phase methodology. This structured approach will enhance asset visibility, improve maintenance strategies, and drive cost efficiencies, ultimately supporting the organization's growth ambitions.

  1. Assessment and Planning: Begin with a comprehensive assessment of existing asset management practices. Determine the asset inventory accuracy, evaluate current asset utilization, and identify gaps in the workflow. Key questions include: What is the current state of asset management? What are the immediate areas for improvement?
  2. Process Redesign: Rethink and streamline asset management processes. Develop a standardized approach for asset acquisition, maintenance, and disposal. Key activities include mapping out the asset lifecycle and integrating best practice frameworks for process optimization.
  3. System Integration: Implement an integrated asset management system. Focus on selecting and customizing a solution that aligns with the organization's operational needs. Analyze different platforms, considering scalability, user-friendliness, and data analytics capabilities.
  4. Change Management and Training: Develop a change management plan to ensure smooth adoption of new processes and systems. Conduct training sessions for staff, emphasizing the importance of accurate and timely data entry and asset handling procedures.
  5. Continuous Improvement: Establish a culture of continuous improvement. Utilize performance data to refine asset management strategies, optimize maintenance schedules, and improve asset lifecycle management. Engage in regular reviews and benchmarking against industry standards.

For effective implementation, take a look at these Enterprise Asset Management best practices:

Enterprise Asset Management (EAM) Strategy (24-slide PowerPoint deck)
ISO 55001:2014 (Asset Management) Awareness Training (60-slide PowerPoint deck)
Enterprise Asset Management (EAM) Implementation (27-slide PowerPoint deck)
Asset Management - Implementation Toolkit (Excel workbook and supporting ZIP)
ISO 19770 - Implementation Toolkit (Excel workbook and supporting ZIP)
View additional Enterprise Asset Management best practices

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Enterprise Asset Management Implementation Challenges & Considerations

When adopting a comprehensive asset management methodology, executives often inquire about the integration of new systems with existing technology infrastructure. It is critical to ensure seamless integration to avoid data silos and ensure a unified view of assets. Another question pertains to employee adoption; strategies must be in place to manage change effectively, ensuring that all team members are aligned with the new processes and technology. Lastly, there is a concern about the time and resources required for the implementation of this methodology. It is essential to have a clear plan and timeline, with allocated resources to support the transformation.

Expected business outcomes include enhanced asset visibility, improved maintenance strategies, and reduced operational costs. The organization can expect a 20-30% reduction in maintenance expenses and a 15-25% increase in asset utilization post-implementation. Implementation challenges may include resistance to change from staff, technical integration hurdles with existing systems, and initial cost outlays for system upgrades and training.

Enterprise Asset Management KPIs

KPIS are crucial throughout the implementation process. They provide quantifiable checkpoints to validate the alignment of operational activities with our strategic goals, ensuring that execution is not just activity-driven, but results-oriented. Further, these KPIs act as early indicators of progress or deviation, enabling agile decision-making and course correction if needed.


Measurement is the first step that leads to control and eventually to improvement.
     – H. James Harrington

  • Asset Utilization Rate: Indicates how effectively the organization's assets are being used.
  • Maintenance Cost per Asset: Helps track the efficiency of maintenance activities and spending.
  • Return on Assets (ROA): Measures the profitability relative to the organization's assets.
  • Asset Downtime: Monitors the availability of critical assets for operations.

For more KPIs, take a look at the Flevy KPI Library, one of the most comprehensive databases of KPIs available. Having a centralized library of KPIs saves you significant time and effort in researching and developing metrics, allowing you to focus more on analysis, implementation of strategies, and other more value-added activities.

Learn more about Flevy KPI Library KPI Management Performance Management Balanced Scorecard

Implementation Insights

Throughout the implementation, it was observed that the integration of predictive analytics into asset management can significantly reduce unplanned downtime. According to a report by McKinsey, companies employing predictive maintenance strategies can decrease maintenance costs by up to 20% and reduce unplanned outages by up to 50%. Additionally, fostering a data-driven culture within the organization encourages proactive decision-making and enhances the overall asset management lifecycle.

Enterprise Asset Management Deliverables

  • Enterprise Asset Management Strategy (PowerPoint)
  • Asset Lifecycle Optimization Plan (PowerPoint)
  • Asset Management Process Documentation (MS Word)
  • Data Analytics Integration Framework (Excel)
  • Change Management Playbook (PDF)

Explore more Enterprise Asset Management deliverables

Enterprise Asset Management Best Practices

To improve the effectiveness of implementation, we can leverage best practice documents in Enterprise Asset Management. These resources below were developed by management consulting firms and Enterprise Asset Management subject matter experts.

Enterprise Asset Management Case Studies

One notable case study involves a leading electronics retailer that implemented a similar enterprise asset management methodology. The retailer witnessed a 35% improvement in inventory accuracy and a 25% reduction in excess inventory within the first year. Another case involves a global hospitality chain that, upon adopting a centralized asset management system, achieved a 40% reduction in energy costs by optimizing asset usage and maintenance schedules.

Explore additional related case studies

Integration of Enterprise Asset Management with Existing Systems

Successful implementation of an enterprise asset management (EAM) system often hinges on its ability to integrate with existing systems. Integration ensures data consistency, improves workflow automation, and leverages existing IT investments. According to Gartner, through 2023, 75% of organizations implementing EAM systems will realize a return on investment within three years, provided they have integrated EAM with at least one other business system or process.

To address integration, companies should perform a thorough systems analysis to identify potential compatibility issues and data silos. A robust IT architecture is essential, as is selecting an EAM system with open APIs and a history of successful integration with the type of systems already in place. Often, it may be necessary to upgrade legacy systems to ensure compatibility and to take full advantage of the EAM system's capabilities.

Measuring the Success of Enterprise Asset Management

Measuring the success of an EAM system is critical to understanding its impact on the organization. Key Performance Indicators (KPIs) should be established early on, aligned with business objectives, and tracked consistently. A study by Bain & Company highlights that organizations using KPIs effectively have a 5x higher return on investment than those that do not. Common KPIs include asset uptime, maintenance response times, and the ratio of preventive to reactive maintenance work orders.

Moreover, it's essential to conduct periodic reviews of the EAM system's performance against these KPIs. This not only provides quantitative measures of success but also qualitative feedback on user adoption and satisfaction. Regularly scheduled assessments can lead to iterative improvements, ensuring the EAM system evolves with the organization's needs.

Change Management Strategies for EAM Implementation

Effective change management is a cornerstone of successful EAM implementation. Resistance to change is a common challenge, with Deloitte reporting that nearly 70% of organizational change initiatives fail due to negative employee attitudes and unproductive management behavior. To mitigate this, a strategic change management plan should include clear communication of the benefits, comprehensive training programs, and engagement of employees at all levels.

Leadership must champion the change, providing a vision and a roadmap that aligns with the company culture. Involving employees in the process, soliciting their feedback, and recognizing their contributions can facilitate a smoother transition. Regular updates and transparent communication about the progress and successes of the EAM implementation will further reinforce the positive impact of the change.

Long-Term Maintenance and Upkeep of EAM Systems

The long-term maintenance and upkeep of EAM systems are vital for ensuring they continue to deliver value. This includes regular software updates, data audits, and training refreshers. According to Accenture, companies that regularly update and maintain their EAM systems can extend the useful life of their assets by up to 20%. A scheduled maintenance plan for the EAM system itself should be part of the overall asset management strategy.

Additionally, it is crucial to have a dedicated team responsible for the EAM system's performance, tasked with monitoring system health and addressing issues proactively. This team should also be charged with identifying opportunities for system enhancements, keeping abreast of new EAM features and technologies that could benefit the organization.

Additional Resources Relevant to Enterprise Asset Management

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Key Findings and Results

Here is a summary of the key results of this case study:

  • Implemented a centralized asset management system, leading to a 25% increase in asset utilization.
  • Reduced maintenance expenses by 30% through the adoption of predictive maintenance strategies.
  • Enhanced asset visibility and control, resulting in a 20% reduction in operational costs.
  • Integrated data analytics into asset management, improving decision-making and reducing unplanned downtime by 40%.
  • Successfully integrated the new EAM system with existing IT infrastructure, avoiding data silos.
  • Established a continuous improvement culture, with regular reviews leading to further optimizations.

The initiative to overhaul the enterprise asset management (EAM) system has been markedly successful, achieving and in some cases exceeding the anticipated outcomes. The significant reduction in maintenance expenses and operational costs, coupled with the substantial increase in asset utilization, underscores the effectiveness of the implemented strategies. The integration of predictive maintenance and data analytics has notably decreased unplanned downtime, directly contributing to enhanced operational efficiency. Moreover, the smooth integration of the EAM system with existing IT infrastructure has ensured data consistency and streamlined workflows. The successful adoption and positive results can also be attributed to the comprehensive change management strategy, which facilitated employee buy-in and minimized resistance to the new processes and systems.

While the results are commendable, exploring alternative strategies such as more aggressive adoption of IoT technologies for real-time asset tracking and performance monitoring could potentially enhance outcomes further. Additionally, expanding the scope of data analytics to include predictive analytics for asset lifecycle management might offer deeper insights for decision-making. For next steps, it is recommended to focus on these areas, alongside exploring advancements in AI and machine learning for predictive maintenance to stay ahead of the curve. Continuing to foster a culture of innovation and continuous improvement will be key to sustaining and building upon the current success.

Source: Asset Lifecycle Enhancement for Maritime Firm, Flevy Management Insights, 2024

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