Complete Guide to Business Strategy Design (PowerPoint PPTX)

Summary: This document provides a framework to design your business strategy.

A key question that every business needs to able to answer is "What is our strategy?"

'Strategy' is part of everyday business language and is often used in the wrong context (e.g. 'Operational Excellence' is not strategy).

The core of any strategy is about making choices of where to play and how to win, supplemented with a 'why' (the mission) and the 'how' (doing it).

This document covers these topics in three main sections:

1. What an organisation wants to achieve (Mission, Vision, etc)
2. Where and how it should compete (making choices – the heart of strategy)
3. How the strategy can be delivered (execution and implementation)

There are typically 12 elements in business strategy formulation and this powerpoint provides a powerful and effective strategy framework for any business to check the health of each element to give a good audit of the business strategy.

This guide delves into the intricacies of strategy development, offering a comprehensive model that links vision, corporate strategy, and functional plans. It emphasizes the importance of aligning strategic elements logically and ensuring that each component is internally consistent. The document provides a detailed issue tree for setting corporate goals, addressing key questions around mission, values, and stakeholder identification. This structured approach ensures that strategic objectives are clear and actionable.

The guide also covers situation diagnosis, focusing on market understanding and competitive positioning. It outlines methods for defining market segments, assessing segment attractiveness, and evaluating competitive positions. The strategy levers section provides actionable insights on generating competitive options, making strategic choices, and documenting the strategy. This document is an essential tool for executives looking to refine their strategic planning process and ensure robust execution.