Framework for Understanding Brand Value and Components PPT

This PPT slide, part of the 25-slide Strategic Branding PowerPoint presentation, presents a comprehensive framework for understanding brand value and its components, organized around the central concept of "Brand." At the core, the triangle labeled "Brand" signifies the essence of what a brand promises to deliver, encapsulating the commitment to customers. This promise is further explored through 3 dimensions: "Who I Want to Be," "What I Will Do For You," and "What I’ve Done for You." These dimensions highlight the aspirational, functional, and historical aspects of a brand.

Surrounding the central triangle are key pillars that contribute to brand perception. The "Emotional Benefits" section emphasizes the intangible aspects of a brand, including its value, image, and reputation. This suggests that emotional connections play a critical role in customer loyalty and brand strength.

The "Product Specifications/Attributes" pillar focuses on tangible features, such as functional benefits and aesthetics, indicating that customers evaluate brands based on both practical and sensory experiences.

"Quality" is another essential pillar, underscoring the importance of longevity and reliability in building trust with consumers.

The "Service" aspect addresses operational factors like availability and response time, which are crucial for customer satisfaction.

Lastly, the "Price" pillar reflects the brand's positioning in the market, whether it is premium, moderate, or otherwise.

This slide effectively illustrates how various elements interconnect to shape brand perception, providing valuable insights for organizations aiming to enhance their branding strategies. Understanding these components can guide decision-making and strategic initiatives aimed at strengthening brand identity and market presence.

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Brand Strategy Customer Loyalty Customer Satisfaction Positioning