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The Branding Pentagram Model is methodology for translating corporate strategy into branding policy. It does this by stating the branding principles, "loading" the brand, determining the desired positioning, and ultimately converting branding into everyday organizational actions. The Branding Pentagram Model evaluates and elaborates 5 integral and interrelated factors that influence Branding Strategy.

This framework can help our organization better define and improve our branding; and allows us to provide answers to the following key questions:

* Who is our product of service for?
* What does our product or service do?
* How is it useful to our target customer?

Through this model, we can better develop a process for managing the branding signals in a structured and consistent manner. This model was developed by M. Baker and S. Hart in 1999. Note that this framework is merely an enabler for developing our Brand Strategy. The actual content of the Brand Strategy are not covered by this model.

This deck also includes template for you to use in your own business presentations.

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Source: Branding Pentagram Model PowerPoint document

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Branding Pentagram Model

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This business document is categorized under:
Business Framework Primers

File Type: PowerPoint (ppt)

Tag(s): Brand Strategy, Branding Pentagram

Number of Slides: 16

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Upload date (first version): Feb 8, 2017

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