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Branding Pentagram Model
$25.00

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Branding Pentagram Model (PowerPoint PPT)

File Type: 16-slide PowerPoint presentation (PPT)

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This framework is developed by a team of former McKinsey and Big 4 consultants. The presentation follows the headline-body-bumper slide format used by global consulting firms.
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DESCRIPTION

This product (Branding Pentagram Model) is a 16-slide PowerPoint presentation (PPT), which you can download immediately upon purchase.

The Branding Pentagram Model is methodology for translating corporate strategy into branding policy. It does this by stating the branding principles, "loading" the brand, determining the desired positioning, and ultimately converting branding into everyday organizational actions. The Branding Pentagram Model evaluates and elaborates 5 integral and interrelated factors that influence Branding Strategy.

This framework can help our organization better define and improve our branding; and allows us to provide answers to the following key questions:

•  Who is our product of service for?
•  What does our product or service do?
•  How is it useful to our target customer?

Through this model, we can better develop a process for managing the branding signals in a structured and consistent manner. This model was developed by M. Baker and S. Hart in 1999. Note that this framework is merely an enabler for developing our Brand Strategy. The actual content of the Brand Strategy are not covered by this model.

This deck also includes template for you to use in your own business presentations.

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Source: Best Practices in Brand Strategy, Branding Pentagram PowerPoint Slides: Branding Pentagram Model PowerPoint (PPT) Presentation, PPT Lab


$25.00
FlevyPro price: FREE (included in subscription)
This framework is developed by a team of former McKinsey and Big 4 consultants. The presentation follows the headline-body-bumper slide format used by global consulting firms.
Add to Cart
  

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OVERVIEW

File Type: PowerPoint ppt (PPT)
Number of Slides: 16 (includes cover and all slides)

Current version published: Feb 8, 2017


ABOUT THE AUTHOR

Author: PPT Lab
Additional documents from author: 25

PPT Lab is a presentation design firm specializing in business frameworks and PowerPoint templates. Our team is comprised of ex-consultants from McKinsey, E&Y, Bearing Point, and boutique consulting firms. We have worked with hundreds of clients globally, ranging from mid-size manufacturing companies to global Fortune 500 conglomerates. [read more]


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