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Consumer Benefits Ladder   23-slide PPT PowerPoint presentation (PPTX)
$25.00

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Consumer Benefits Ladder (PowerPoint PPTX)

File Type: 23-slide PPT PowerPoint presentation (PPTX)

$25.00
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This framework is developed by a team of former McKinsey and Big 4 consultants. The presentation follows the headline-body-bumper slide format used by global consulting firms.
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DESCRIPTION

This product (Consumer Benefits Ladder) is a 23-slide PPT PowerPoint presentation (PPTX), which you can download immediately upon purchase.

Marketing, today, is about developing great ideas and creating customer experiences that consumers discuss further in their circle. Top brands have been developed by communicating consistent positive messages to the most loyal customers who then shout it out to their friends and a chain starts making the brand a known name. Leading brands, today, strive to win a place in the minds of their consumers.

Prioritizing the main benefits of a product that an organization should concentrate on is a critical decision to build a brand. This presentation provides a detailed overview of the Consumer Benefits Ladder (CBL) Framework that informs the leaders on how to position their customer benefits in their Marketing campaign.

The CBL Framework categorizes consumer benefits into 4 broad types—symbolized by the rungs of a ladder:

1. Product Availability
2. Product Features
3. Functional Benefits
4. Emotional Benefits

The slide deck also includes some slide templates for you to use in your own business presentations.

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Source: Best Practices in Customer Experience, Customer Strategy, Brand Strategy PowerPoint Slides: Consumer Benefits Ladder PowerPoint (PPTX) Presentation, LearnPPT Consulting


$25.00
FlevyPro price: FREE (included in subscription)
This framework is developed by a team of former McKinsey and Big 4 consultants. The presentation follows the headline-body-bumper slide format used by global consulting firms.
Add to Cart
  

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OVERVIEW

File Type: PowerPoint pptx (PPTX)
Number of Slides: 23 (includes cover and all slides)

ABOUT THE AUTHOR

Author: LearnPPT Consulting
Additional documents from author: 101

We are a team of management consultants trained by top tier global consulting firms (including McKinsey, BCG, Deloitte, EY, Capgemini) with a collective experience of several decades. We specialize in business frameworks based on real-life consulting engagements.

We have served 100s of clients that range from Fortune 500 companies to tech startups to $1B+ private companies. [read more]


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