Consumer Benefits Ladder   23-slide PPT PowerPoint presentation slide deck (PPTX)
$29.00

Consumer Benefits Ladder (23-slide PPT PowerPoint presentation slide deck (PPTX)) Preview Image
Consumer Benefits Ladder (23-slide PPT PowerPoint presentation slide deck (PPTX)) Preview Image
Consumer Benefits Ladder (23-slide PPT PowerPoint presentation slide deck (PPTX)) Preview Image
Consumer Benefits Ladder (23-slide PPT PowerPoint presentation slide deck (PPTX)) Preview Image
Consumer Benefits Ladder (23-slide PPT PowerPoint presentation slide deck (PPTX)) Preview Image
Consumer Benefits Ladder (23-slide PPT PowerPoint presentation slide deck (PPTX)) Preview Image
Log in to unlock full preview.
Consumer Benefits Ladder (23-slide PPT PowerPoint presentation slide deck (PPTX)) Preview Image
Consumer Benefits Ladder (23-slide PPT PowerPoint presentation slide deck (PPTX)) Preview Image
Consumer Benefits Ladder (23-slide PPT PowerPoint presentation slide deck (PPTX)) Preview Image
Consumer Benefits Ladder (23-slide PPT PowerPoint presentation slide deck (PPTX)) Preview Image
Consumer Benefits Ladder (23-slide PPT PowerPoint presentation slide deck (PPTX)) Preview Image
Consumer Benefits Ladder (23-slide PPT PowerPoint presentation slide deck (PPTX)) Preview Image
Arrow   Click main image to view in full screen.

Consumer Benefits Ladder (PowerPoint PPTX Slide Deck)

PowerPoint (PPTX) 23 Slides FlevyPro Document

$29.00
FlevyPro price: FREE (included in subscription)
This framework is developed by a team of former McKinsey and Big 4 consultants. The presentation follows the headline-body-bumper slide format used by global consulting firms.
Add to Cart
  


Immediate download
Free lifetime updates

CUSTOMER EXPERIENCE PPT DESCRIPTION

This product (Consumer Benefits Ladder) is a 23-slide PPT PowerPoint presentation slide deck (PPTX), which you can download immediately upon purchase.

Marketing, today, is about developing great ideas and creating customer experiences that consumers discuss further in their circle. Top brands have been developed by communicating consistent positive messages to the most loyal customers who then shout it out to their friends and a chain starts making the brand a known name. Leading brands, today, strive to win a place in the minds of their consumers.

Prioritizing the main benefits of a product that an organization should concentrate on is a critical decision to build a brand. This presentation provides a detailed overview of the Consumer Benefits Ladder (CBL) Framework that informs the leaders on how to position their customer benefits in their Marketing campaign.

The CBL Framework categorizes consumer benefits into 4 broad types—symbolized by the rungs of a ladder:

1. Product Availability
2. Product Features
3. Functional Benefits
4. Emotional Benefits

The slide deck also includes some slide templates for you to use in your own business presentations.

The Consumer Benefits Ladder (CBL) Framework is an essential tool for brand managers aiming to refine their marketing strategies. This framework not only identifies the key benefits of a product, but also helps in categorizing these benefits into distinct steps. By understanding and leveraging these steps, organizations can effectively communicate their product's value to the target audience, ensuring a stronger brand presence in the market.

The presentation also delves into the practical application of the CBL Framework, providing real-world examples and case studies. This makes it easier for executives to visualize the impact of the framework on their own brands. The included slide templates offer a ready-to-use resource, streamlining the process of integrating the CBL Framework into your business presentations. This PPT is a comprehensive guide for those looking to enhance their brand's market position through strategic benefit communication.

Got a question about the product? Email us at flevypro@flevy.com.

Source: Best Practices in Customer Experience, Customer Strategy, Brand Strategy PowerPoint Slides: Consumer Benefits Ladder PowerPoint (PPTX) Presentation Slide Deck, LearnPPT Consulting

CUSTOMER EXPERIENCE PPT SLIDES

Framework for Understanding Consumer Benefit Types

Foundational Strategies for Product Availability

Identifying and Communicating Functional Benefits Effectively


$29.00
FlevyPro price: FREE (included in subscription)
This framework is developed by a team of former McKinsey and Big 4 consultants. The presentation follows the headline-body-bumper slide format used by global consulting firms.
Add to Cart
  

Did you need more documents?

Consider a FlevyPro subscription from $39/month. View plans here.

For $10.00 more, you can download this document plus 2 more FlevyPro documents. That's just $13 each.

ABOUT FLEVYPRO

This document is part of the FlevyPro Library, a curated knowledge base of documents for our FlevyPro subscribers.

FlevyPro is a subscription service for on-demand business frameworks and analysis tools. FlevyPro subscribers receive access to an exclusive library of curated business documents—business framework primers, presentation templates, Lean Six Sigma tools, and more—among other exclusive benefits.

Click here to learn more about FlevyPro and its benefits.

Did you know?
The average daily rate of a McKinsey consultant is $6,625 (not including expenses). The average price of a Flevy document is $65.




Trusted by over 10,000+ Client Organizations
Since 2012, we have provided best practices to over 10,000 businesses and organizations of all sizes, from startups and small businesses to the Fortune 100, in over 130 countries.
AT&T GE Cisco Intel IBM Coke Dell Toyota HP Nike Samsung Microsoft Astrazeneca JP Morgan KPMG Walgreens Walmart 3M Kaiser Oracle SAP Google E&Y Volvo Bosch Merck Fedex Shell Amgen Eli Lilly Roche AIG Abbott Amazon PwC T-Mobile Broadcom Bayer Pearson Titleist ConEd Pfizer NTT Data Schwab




Read Customer Testimonials

 
"As a small business owner, the resource material available from FlevyPro has proven to be invaluable. The ability to search for material on demand based our project events and client requirements was great for me and proved very beneficial to my clients. Importantly, being able to easily edit and tailor "

– Michael Duff, Managing Director at Change Strategy (UK)
 
"As a consulting firm, we had been creating subject matter training materials for our people and found the excellent materials on Flevy, which saved us 100's of hours of re-creating what already exists on the Flevy materials we purchased."

– Michael Evans, Managing Director at Newport LLC
 
"The wide selection of frameworks is very useful to me as an independent consultant. In fact, it rivals what I had at my disposal at Big 4 Consulting firms in terms of efficacy and organization."

– Julia T., Consulting Firm Owner (Former Manager at Deloitte and Capgemini)
 
"As a consultant requiring up to date and professional material that will be of value and use to my clients, I find Flevy a very reliable resource.

The variety and quality of material available through Flevy offers a very useful and commanding source for information. Using Flevy saves me time, enhances my expertise and ends up being a good decision."

– Dennis Gershowitz, Principal at DG Associates
 
"I like your product. I'm frequently designing PowerPoint presentations for my company and your product has given me so many great ideas on the use of charts, layouts, tools, and frameworks. I really think the templates are a valuable asset to the job."

– Roberto Fuentes Martinez, Senior Executive Director at Technology Transformation Advisory
 
"FlevyPro provides business frameworks from many of the global giants in management consulting that allow you to provide best in class solutions for your clients."

– David Harris, Managing Director at Futures Strategy
 
"As a young consulting firm, requests for input from clients vary and it's sometimes impossible to provide expert solutions across a broad spectrum of requirements. That was before I discovered Flevy.com.

Through subscription to this invaluable site of a plethora of topics that are key and crucial to consulting, I "

– Nishi Singh, Strategist and MD at NSP Consultants
 
"Flevy.com has proven to be an invaluable resource library to our Independent Management Consultancy, supporting and enabling us to better serve our enterprise clients.

The value derived from our [FlevyPro] subscription in terms of the business it has helped to gain far exceeds the investment made, making a subscription a no-brainer for any growing consultancy – or in-house strategy team."

– Dean Carlton, Chief Transformation Officer, Global Village Transformations Pty Ltd.


Your Recently Viewed Documents

Customers Also Bought These Documents


Customers Also Like These Documents

Related Management Topics


Customer Experience Customer Decision Journey Customer-centric Organization Digital Transformation Customer Satisfaction Business Framework PowerPoint Diagrams Experience Economy Cost Reduction Assessment Growth Strategy Organizational Design Shareholder Value Customer Relationship Management Business Transformation Innovation Management Ideation Brand Strategy

Download our FREE Digital Transformation Templates

Download our free compilation of 50+ Digital Transformation slides and templates. DX concepts covered include Digital Leadership, Digital Maturity, Digital Value Chain, Customer Experience, Customer Journey, RPA, etc.