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Consumer Benefits Ladder (PowerPoint PPTX)

File Type: 23-slide PowerPoint presentation (PPTX)

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This product (Consumer Benefits Ladder) is a 23-slide PowerPoint presentation (PPTX), which you can download immediately upon purchase.

Marketing, today, is about developing great ideas and creating customer experiences that consumers discuss further in their circle. Top brands have been developed by communicating consistent positive messages to the most loyal customers who then shout it out to their friends and a chain starts making the brand a known name. Leading brands, today, strive to win a place in the minds of their consumers.

Prioritizing the main benefits of a product that an organization should concentrate on is a critical decision to build a brand. This presentation provides a detailed overview of the Consumer Benefits Ladder (CBL) Framework that informs the leaders on how to position their customer benefits in their Marketing campaign.

The CBL Framework categorizes consumer benefits into 4 broad types—symbolized by the rungs of a ladder:

1. Product Availability
2. Product Features
3. Functional Benefits
4. Emotional Benefits

The slide deck also includes some slide templates for you to use in your own business presentations.

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Source: Best Practices in Customer Experience, Customer Strategy, Brand Strategy PowerPoint Slides: Consumer Benefits Ladder PowerPoint (PPTX) Presentation, LearnPPT

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OVERVIEW

File Type: PowerPoint

(PPTX)

Number of Slides: 23 (includes cover and all slides)

Included in FlevyPro subscription

Included in Customer-centric Design (CCD) Stream subscription

Initial upload date (first version): Mar 13, 2021

ABOUT THE AUTHOR

Author: LearnPPT

Additional documents from author: 83

We are a team of management consultants trained by top tier global consulting firms (including McKinsey, BCG, Deloitte, EY, Capgemini) with a collective experience of several decades. We specialize in business frameworks based on real-life consulting engagements. [read more]

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