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Consumer Benefits Ladder (PowerPoint PPTX)

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HIGHLIGHTS

Author: LearnPPT TOP AUTHOR [?]

Immediate, digital download

File Type: 23-slide PowerPoint presentation (PPTX)

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Part of Customer-centric Design (CCD) Stream

DOCUMENT DESCRIPTION

This product (Consumer Benefits Ladder) is a 23-slide PowerPoint presentation (PPTX), which you can download immediately upon purchase.

Marketing, today, is about developing great ideas and creating customer experiences that consumers discuss further in their circle. Top brands have been developed by communicating consistent positive messages to the most loyal customers who then shout it out to their friends and a chain starts making the brand a known name. Leading brands, today, strive to win a place in the minds of their consumers.

Prioritizing the main benefits of a product that an organization should concentrate on is a critical decision to build a brand. This presentation provides a detailed overview of the Consumer Benefits Ladder (CBL) Framework that informs the leaders on how to position their customer benefits in their Marketing campaign.

The CBL Framework categorizes consumer benefits into 4 broad types—symbolized by the rungs of a ladder:

1. Product Availability
2. Product Features
3. Functional Benefits
4. Emotional Benefits

The slide deck also includes some slide templates for you to use in your own business presentations.

Got a question about the product? Email us at [email protected]. If you cannot view the preview above this document description, go here to view the large preview instead.

Source: Best Practices in Brand Strategy, Customer Experience, Customer Strategy PowerPoint Slides: Consumer Benefits Ladder PowerPoint (PPTX) Presentation, LearnPPT

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This business document is categorized under: Business Framework Primers

File Type: PowerPoint (pptx)

Tag(s): Brand Strategy Customer Experience Customer Strategy

Number of Slides: 23 (includes cover, transition, & marketing slides)

Purchase includes lifetime product updates. After your purchase, you will receive an email to download this document.

Upload date (first version): Mar 13, 2021

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