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Brand Leadership   59-slide PPT PowerPoint presentation (PPTX)

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Brand Leadership (PowerPoint PPTX)

File Type: 59-slide PPT PowerPoint presentation (PPTX)


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  1. Understand Branding
  2. Get that niche market covered
  3. Strategies for a better vertical market dominance


This product (Brand Leadership) is a 59-slide PPT PowerPoint presentation (PPTX), which you can download immediately upon purchase.

This presentation highlights how to bridge the gap between creative design and branding, the Brand you element and brand leadership as a whole. The concepts, ideas and designs are meant to show the best strategies to build and go to market with brands.

This comprehensive presentation delves into the essence of brand leadership, emphasizing that a brand transcends mere logos. It explores the fundamental question: what exactly constitutes a brand? The PPT provides insights into consumer decision-making processes, highlighting how brand perception influences choices in a crowded marketplace. The value of a brand is dissected, questioning its tangible worth and its impact on net worth.

The presentation identifies a critical problem where strategy and creativity often operate in silos, creating a gap that hinders effective brand leadership. It introduces the concept of a charismatic brand, defined as a product, service, or organization that is perceived as irreplaceable by its audience. The solution proposed is to differentiate by being unique, with a strong emphasis on focus as the key to brand differentiation.

Innovation is presented as a discipline that drives brand traction in the marketplace, with creativity being the engine behind it. Validation is another crucial discipline, involving the audience in the creative process to ensure the brand resonates. The document uses the example of Coca-Cola to illustrate how branding can significantly enhance product value. It concludes by challenging the reader to reflect on their brand's reflection, aspirations, and enhancement strategies, combining purpose and passion to achieve brand leadership.

Got a question about the product? Email us at or ask the author directly by using the "Ask the Author a Question" form. If you cannot view the preview above this document description, go here to view the large preview instead.

Source: Best Practices in Brand Strategy PowerPoint Slides: Brand Leadership PowerPoint (PPTX) Presentation, GBSH Consult Group


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File Type: PowerPoint pptx (PPTX)
File Size: 3.6 MB
Number of Slides: 59 (includes cover and all slides)


Additional documents from author: 3

GBSH Consult is a tier-one first-to-market multi award winning global think-tank, strategy and management consulting firm focused on serving the marketplace for next generation technologies and world best practices in consulting. GBSH Consult delivers essential advantage to the world's top influential businesses, governments, and organizations. [read more]

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