Check out our FREE Resources page – Download complimentary business frameworks, PowerPoint templates, whitepapers, and more.

Brand Leadership   59-slide PPT PowerPoint presentation (PPTX)
$49.00

Brand Leadership (59-slide PPT PowerPoint presentation (PPTX)) Preview Image Brand Leadership (59-slide PPT PowerPoint presentation (PPTX)) Preview Image Brand Leadership (59-slide PPT PowerPoint presentation (PPTX)) Preview Image Brand Leadership (59-slide PPT PowerPoint presentation (PPTX)) Preview Image Brand Leadership (59-slide PPT PowerPoint presentation (PPTX)) Preview Image Brand Leadership (59-slide PPT PowerPoint presentation (PPTX)) Preview Image Log in to unlock full preview.
Arrow   Unlock all 21 preview images:   Login Register

Brand Leadership (PowerPoint PPTX)

File Type: 59-slide PPT PowerPoint presentation (PPTX)

$49.00

Add to Cart
  


BUY WITH CONFIDENCE

Immediate digital download upon purchase.
Lifetime document updates included with purchase.
Fully editable & customizable PPTX document.
Trusted by over 10,000+ organizations.

BENEFITS OF DOCUMENT

  1. Understand Branding
  2. Get that niche market covered
  3. Strategies for a better vertical market dominance

DESCRIPTION

This product (Brand Leadership) is a 59-slide PPT PowerPoint presentation (PPTX), which you can download immediately upon purchase.

This presentation highlights how to bridge the gap between creative design and branding, the Brand you element and brand leadership as a whole. The concepts, ideas and designs are meant to show the best strategies to build and go to market with brands.

This comprehensive presentation delves into the essence of brand leadership, emphasizing that a brand transcends mere logos. It explores the fundamental question: what exactly constitutes a brand? The PPT provides insights into consumer decision-making processes, highlighting how brand perception influences choices in a crowded marketplace. The value of a brand is dissected, questioning its tangible worth and its impact on net worth.

The presentation identifies a critical problem where strategy and creativity often operate in silos, creating a gap that hinders effective brand leadership. It introduces the concept of a charismatic brand, defined as a product, service, or organization that is perceived as irreplaceable by its audience. The solution proposed is to differentiate by being unique, with a strong emphasis on focus as the key to brand differentiation.

Innovation is presented as a discipline that drives brand traction in the marketplace, with creativity being the engine behind it. Validation is another crucial discipline, involving the audience in the creative process to ensure the brand resonates. The document uses the example of Coca-Cola to illustrate how branding can significantly enhance product value. It concludes by challenging the reader to reflect on their brand's reflection, aspirations, and enhancement strategies, combining purpose and passion to achieve brand leadership.

Got a question about the product? Email us at support@flevy.com or ask the author directly by using the "Ask the Author a Question" form. If you cannot view the preview above this document description, go here to view the large preview instead.

Source: Best Practices in Brand Strategy PowerPoint Slides: Brand Leadership PowerPoint (PPTX) Presentation, GBSH Consult Group


$49.00

Add to Cart
  

OVERVIEW

File Type: PowerPoint pptx (PPTX)
File Size: 3.6 MB
Number of Slides: 59 (includes cover and all slides)

ABOUT THE AUTHOR

Additional documents from author: 3

GBSH Consult is a tier-one first-to-market multi award winning global think-tank, strategy and management consulting firm focused on serving the marketplace for next generation technologies and world best practices in consulting. GBSH Consult delivers essential advantage to the world's top influential businesses, governments, and organizations. [read more]

Ask the Author a Question

Must be logged in

Did you know?
The average daily rate of a McKinsey consultant is $6,625 (not including expenses). The average price of a Flevy document is $65.




Trusted by over 10,000+ Client Organizations
Since 2012, we have provided best practices to over 10,000 businesses and organizations of all sizes, from startups and small businesses to the Fortune 100, in over 130 countries.
AT&T GE Cisco Intel IBM Coke Dell Toyota HP Nike Samsung Microsoft Astrazeneca JP Morgan KPMG Walgreens Walmart 3M Kaiser Oracle SAP Google E&Y Volvo Bosch Merck Fedex Shell Amgen Eli Lilly Roche AIG Abbott Amazon PwC T-Mobile Broadcom Bayer Pearson Titleist ConEd Pfizer NTT Data Schwab




Read Customer Testimonials




Customers Also Bought These Documents


Customers Also Like These Documents

Related Management Topics


Brand Strategy Strategy Development Customer Experience Core Competencies Alliances Marketing Plan Development Positioning PowerPoint Diagrams Compilation Human Resources Customer-centric Organization Analytics Lean Game Standard Work Workshops Henry Mintzberg Chief Strategy Officer Competitive Advantage Mobile Strategy Cyber Security Business Transformation Digital Transformation Hoshin Kanri Strategy Deployment & Execution Strategic Planning Operational Excellence Product Launch Strategy

Download our FREE Strategy & Transformation Framework Templates

Download our free compilation of 50+ Strategy & Transformation slides and templates. Frameworks include McKinsey 7-S, Balanced Scorecard, Disruptive Innovation, BCG Curve, and many more.