Structured Approach to Organic Growth Strategy PPT

This PPT slide, part of the 98-slide Organic Growth Framework (OGF) PowerPoint presentation, outlines the Organic Growth Framework (OGF) and its strategic objectives, emphasizing a structured approach to growth strategy development. It highlights 5 distinct phases, each with specific objectives that guide decision-making.

The first phase, "Map the Customer Decision Journey Waterfall," focuses on understanding customer behavior and the decision-making process. This foundational step is critical for identifying high-yield behavioral objectives, which is the aim of Strategic Objective 1.

Next, the slide moves to "Use Propensity-based Segmentation," where the goal is to select attractive segments with high potential for engagement. This aligns with Strategic Objective 2, which emphasizes the importance of targeting the right customer groups to maximize impact.

The third phase, "Identify Points of Leakage and Leverage," addresses the need to pinpoint areas where customer engagement may falter. Strategic Objective 3 involves determining the drivers and barriers to high-yield behaviors within each segment, allowing for targeted interventions.

The fourth phase, "Develop a Behavior Change Value Proposition (BCVP)," is about crafting compelling value propositions that encourage desired behaviors in target segments. This is encapsulated in Strategic Objective 4, which focuses on defining what motivates customers to change.

Finally, the slide discusses the importance of investment strategies in the last phase, "Invest Disproportionately and Sequentially." Strategic Objective 5 advocates for a focused funding approach, suggesting that resources should be allocated to a few key segments at a time to ensure effective growth.

This structured methodology not only clarifies the path to growth, but also emphasizes the need for systematic, integrated decision-making in achieving strategic objectives.

This slide is part of the Organic Growth Framework (OGF) PowerPoint presentation.

This presentation is created by former McKinsey, BCG, Deloitte, EY, and Capgemini consultants. It is an emerging Growth Strategy framework that focuses on changing customer behaviors, instead of product differentiation.

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Growth Strategy Strategy Development Marketing Plan Development Value Proposition Customer Decision Journey

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