Framework for Evaluating Customer Value Dimensions PPT

This PPT slide, part of the 81-slide How to Prepare a Business Plan PowerPoint presentation, titled "Quantifying the Customer Value" presents a framework for evaluating customer value through 3 key dimensions: Time, Cost, and Quality. These dimensions form a triangular model, emphasizing their interrelated nature in assessing overall customer satisfaction and decision-making.

On the right side, a bar graph illustrates the various factors influencing the perceived value of a new product from the customer's perspective. The graph includes several critical components: the reference price of currently available products, the advantages of the new product, switching costs and disadvantages, incentives for purchasing the new product, and the selling price of the new product.

Each of these elements plays a role in shaping customer perceptions. The reference price serves as a baseline for comparison, while the advantages highlight the new product's unique selling points. Switching costs and disadvantages represent potential barriers to adoption, which could deter customers from making a change. Incentives for buying the new product are crucial, as they can tip the balance in favor of the new offering, especially if the selling price is positioned effectively against the perceived value.

The slide emphasizes the importance of clearly displaying and quantifying customer value across these dimensions. This approach aids in making informed decisions regarding product development, pricing strategies, and marketing efforts. By understanding how these factors interact, businesses can better align their offerings with customer expectations and enhance overall market positioning. This slide serves as a practical guide for organizations aiming to refine their value propositions and drive customer engagement.

This slide is part of the How to Prepare a Business Plan PowerPoint presentation.

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Entrepreneurship Business Plan Development Value Proposition Customer Satisfaction Product Development Positioning

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