This PPT slide, part of the 50-slide Evolution of Strategy PowerPoint presentation, presents a timeline illustrating the evolution of strategic formulation from the 1970s to the late 1990s and early 2000s. It highlights key shifts in strategic focus, emphasizing the increasing importance of innovation and venturing networks in response to growth and eCommerce demands.

Starting from the 1970s, the foundational concept was centered on market share and market dominance. This laid the groundwork for subsequent strategies. As we move into the 1990s, the focus transitioned to differentiation versus cost, which reflects a growing recognition of the need for companies to carve out unique positions in the market while managing costs effectively.

The late 1990s to 2000 marks a significant shift with the introduction of innovation, venturing, and value networks. This shift indicates a move towards more dynamic and interconnected strategic frameworks, suggesting that organizations must now leverage innovation and collaborative networks to thrive. The mention of various authors in this section implies a broad consensus among thought leaders regarding this strategic evolution.

The slide also references notable contributors to strategic thought, such as Ghoshal and the duo of Prahalad and Hamel, indicating that these frameworks are not merely theoretical, but have been shaped by influential scholars. Their works suggest that strategy is not static, but rather a continuous process of adaptation and evolution.

For potential customers, this slide underscores the necessity of aligning strategic initiatives with contemporary market realities, particularly in the context of digital transformation and innovation. Understanding this evolution can inform better decision-making and strategic planning in today’s rapidly changing business environment.

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