Want FREE Templates on Organization, Change, & Culture? Download our FREE compilation of 50+ slides. This is an exclusive promotion being run on LinkedIn.

Data-as-a-Service Startup Financial Model   Excel template (XLSX)
$125.00

Data-as-a-Service Startup Financial Model (Excel template (XLSX)) Preview Image Data-as-a-Service Startup Financial Model (Excel template (XLSX)) Preview Image Data-as-a-Service Startup Financial Model (Excel template (XLSX)) Preview Image Data-as-a-Service Startup Financial Model (Excel template (XLSX)) Preview Image Data-as-a-Service Startup Financial Model (Excel template (XLSX)) Preview Image Data-as-a-Service Startup Financial Model (Excel template (XLSX)) Preview Image Data-as-a-Service Startup Financial Model (Excel template (XLSX)) Preview Image Data-as-a-Service Startup Financial Model (Excel template (XLSX)) Preview Image Data-as-a-Service Startup Financial Model (Excel template (XLSX)) Preview Image Log in to unlock full preview.
Arrow   Unlock all 34 preview images:   Login Register

Data-as-a-Service Startup Financial Model (Excel XLSX)

File Type: Excel template (XLSX)

#2 in SaaS $125.00
This subscription model was crafted by a Financial Modeler and Accountant with over 10+ years of global experience. He has served 750+ clients, from small family offices to billion-dollar corporations, across a multitude of industries.
Add to Cart
  


BUY WITH CONFIDENCE

Immediate digital download upon purchase.
Lifetime document updates included with purchase.
Fully editable & customizable XLSX document.
Trusted by over 10,000+ organizations.

BENEFITS OF DOCUMENT

  1. A framework for studying the economics of selling data via API requests, volume of data downloaded, a subscription, and one-time sales.

DESCRIPTION

This product (Data-as-a-Service Startup Financial Model) is an Excel template (XLSX), which you can download immediately upon purchase.

You could have 1 GB of valuable information you are granting millions of people API access to and charging per request or per download or even a monthly subscription, or you could have 1,000,000,000s of GBs that are you selling access to. Either way this model has the ability for the user to enter in relevant assumptions and see the resulting revenues, expenses, and returns of starting and running a data-as-a-service business.

The entire model runs off customers that exist over time. There are multiple paid and free/organic acquisition channels that drive new customers as well as retention curves that drive how long a customer is active for. Everything has monthly granularity views and rolls up to annual views. There is a fully integrated 3-statement model that auto-updates when the bottom-up assumptions are adjusted.

Your main variable costs will be any capex for infrastructure, data transmission costs (transferring data out of your network to customers), and possibly data acquisition costs. This model is a little unique in that you have a non-cash cost of goods sold items that hit as depreciation expense (infrastructure capital expenditures) so that is added back when driving down to actual cash flow. You don't want to double count the expenditure.

The model lets the user have multiple revenue streams and the first three look at the number of customers that exist (up to 6 customer tiers). They may be paying a monthly fee with monthly/annual or any length contracts or they may be paying per use. The pay per use is based on the number of API requests per customer per month and how much is being charged per request. There is also another option for revenue and that is pay per amount of data used, which drives off of average GBs downloaded per month per customer and cost per GB downloaded. Finally, there is also an option for one-time data sales, which doesn't look at the number of customers that exist over time, but rather the number of downloads per month, average GBs per download, and average price per download (7 download options).

If you want to denote the data in a different unit of measure other than GBs, that is completely fine. Simply adjust the labels and make sure your price and units match the unit of measure you are using.

In terms of financial analysis, the model has a DCF Analysis, IRR, NPV, and Equity Multiple output for the project as a whole and for the investor / owner contribution pools depending on who is financing the initial startup costs and any operating burn. There are also lots of visualizations for KPIs like average customer lifetime value, average customer acquisition costs, average months to pay back customer acquisition cost, and LTV to CaC ratio.

The model can be configured to run for up to 72 months and includes an option for terminal value based on a trailing 12-month revenue multiple. There is also an option to finance some of the startup costs with debt and any remaining balance is automatically paid back at the forecasting end month if a terminal value is selected as being displayed.

Got a question about the product? Email us at support@flevy.com or ask the author directly by using the "Ask the Author a Question" form. If you cannot view the preview above this document description, go here to view the large preview instead.

Source: Best Practices in Integrated Financial Model, SaaS, Data Monetization Excel: Data-as-a-Service Startup Financial Model Excel (XLSX) Spreadsheet, Jason Varner | SmartHelping


$125.00
This subscription model was crafted by a Financial Modeler and Accountant with over 10+ years of global experience. He has served 750+ clients, from small family offices to billion-dollar corporations, across a multitude of industries.
Add to Cart
  

OVERVIEW

File Type: Excel xlsx (XLSX)
File Size: 4.2 MB

ABOUT THE AUTHOR

Additional documents from author: 156

I graduated in 2011 with a Bachelors degree in Accounting. From there, I worked at a few small businesses doing financial reporting and some bookkeeping. After a few years of that, I started doing freelance financial consulting work on Elance and Upwork.

After over 400 jobs completed with a 100% success rate, I now run my own modeling/consulting practice and continue to build new financial models every few weeks. [read more]

Ask the Author a Question

Must be logged in

Did you know?
The average daily rate of a McKinsey consultant is $6,625 (not including expenses). The average price of a Flevy document is $65.
Bundle and save! You can save up to % with bundles!

View bundle(s)




Trusted by over 10,000+ Client Organizations
Since 2012, we have provided best practices to over 10,000 businesses and organizations of all sizes, from startups and small businesses to the Fortune 100, in over 130 countries.
AT&T GE Cisco Intel IBM Coke Dell Toyota HP Nike Samsung Microsoft Astrazeneca JP Morgan KPMG Walgreens Walmart 3M Kaiser Oracle SAP Google E&Y Volvo Bosch Merck Fedex Shell Amgen Eli Lilly Roche AIG Abbott Amazon PwC T-Mobile Broadcom Bayer Pearson Titleist ConEd Pfizer NTT Data Schwab




Read Customer Testimonials




Save with Bundles

This document is available as part of the following discounted bundle(s):

Save %!
Subscription-based Financial Models

This bundle contains 23 total documents. See all the documents to the right.

$289.00


Add Bundle & Save


Customers Also Bought These Documents


Customers Also Like These Documents

Related Management Topics


Integrated Financial Model SaaS Subscription Artificial Intelligence Digital Transformation Restaurant Industry Mobile App Emerging Market Entry Entrepreneurship Process Improvement Business Framework PowerPoint Diagrams Platform Strategy Business Plan Example Service Design Pricing Strategy Machine Learning Strategic Sourcing Project Management Go-to-Market Strategic Planning Lean Daily Management System Lean Management/Enterprise Disruption Cloud

Download our FREE Strategy & Transformation Framework Templates

Download our free compilation of 50+ Strategy & Transformation slides and templates. Frameworks include McKinsey 7-S Strategy Model, Balanced Scorecard, Disruptive Innovation, BCG Experience Curve, and many more.