This framework is developed by a team of former McKinsey and Big 4 consultants. The presentation follows the headline-body-bumper slide format used by global consulting firms.
Explore a framework by ex-McKinsey & Big 4 consultants for building on-demand marketing capabilities. Enhance consumer engagement through data-driven insights. Building On-demand Marketing Capabilities is a 25-slide PPT PowerPoint presentation slide deck (PPT) available for immediate download upon purchase.
The accelerating pace of Digital technologies will force companies to meet new consumer demands for marketing that’s always relevant. Marketing is progressively shifting towards "on-demand," which means consistent, pertinent, as well as receptive to customer’s demands, grabbing their attention by standing out from the competition, and able to deliver concrete solutions.
This framework begins with a discussion of the 4 Areas of Consumer Demand: Now, Can I, For Me, and Simply.
This framework also discusses an approach to building On-demand Marketing capabilities. To build these capabilities, companies will need coordinated efforts across the board to shine at 3 levels:
1. Create Interactions across the Consumer Decision Journey
2. Make Data and Discovery a Continuous Cycle
3. Deliver New Skills and Processes
Additional topics discussed include Consumer Decision Journey, the 3 Data Lenses, Customer Experience, among other topics.
The slide deck also includes some slide templates for you to use in your own business presentations.
This comprehensive PPT delves into the intricacies of consumer demand in the digital age, emphasizing the critical need for businesses to adapt their marketing strategies. It provides a detailed analysis of the four key areas of consumer demand—Now, Can I, For Me, and Simply—highlighting how these demands shape consumer expectations and interactions. The framework offers actionable insights into creating seamless consumer experiences across various touchpoints, ensuring that businesses remain competitive and relevant.
The presentation also explores the continuous cycle of data and discovery, underscoring the importance of leveraging data to understand consumer behavior and preferences. By integrating new skills and processes, companies can enhance their marketing capabilities, driving better customer engagement and satisfaction. This document is a valuable resource for executives aiming to refine their marketing strategies and build robust on-demand marketing capabilities.
The Customer Decision Journey is complex, requiring collaboration across various organizational functions. Customers engage with brands at multiple touchpoints, including analyzing, purchasing, and providing feedback. Identifying "use cases" is essential for tailoring experiences that enhance customer satisfaction. Recognizing trigger points influencing product selection guides marketing strategies and product development. Exploring customer frustrations offers insights for improvement, enhancing the overall customer experience. Social media can amplify customer value perception. Cross-functional teams should map innovative engagement strategies based on diverse customer attitudes and spending behaviors. Brand positioning significantly influences customer experience design, utilizing visuals and messaging to reinforce perceived value. Organizations must rethink strategies to address the intricacies of customer decision-making.
This PPT slide outlines 4 critical areas of consumer demand influenced by digital technologies. The first area, "NOW," emphasizes that consumers expect brands to be accessible anytime and anywhere, necessitating responsive platforms. The second area, "CAN I," highlights the need for companies to provide tools that empower consumers to leverage information for tailored experiences, fostering interactivity. The third area, "FOR ME," addresses consumer expectations for brands to responsibly use personal data to enhance experiences, requiring transparency and trust. Lastly, "SIMPLY" indicates a demand for straightforward digital interactions, urging companies to simplify processes for seamless experiences. Addressing these areas can enhance customer engagement and strengthen relationships.
This PPT slide outlines the importance of managing online data pools for organizations. The "TELESCOPE" section emphasizes interpreting market trends and product insights, highlighting the role of digital sources in identifying threats and opportunities. For instance, monitoring social media discussions about natural ingredients in shampoos enabled a company to launch a new product line quickly, showcasing first-mover advantages in emerging markets. The "BINOCULARS" section addresses challenges in understanding media expenditures and customer interactions across various journeys, advocating for on-demand marketing strategies that integrate customer data from multiple touchpoints. This integration is essential for analyzing Consumer Decision Journeys, identifying costs per action, and optimizing decision-making processes. As customer interactions digitize, the ability to analyze and leverage this data will improve significantly.
Traditional companies enhancing digital capabilities must reorganize marketing structures for better departmental integration. Key steps include building a robust digital data analytics team with standardized roles and career development paths to support IT upgrades. Reviewing e-commerce trade accounts is essential for managing online operations in the evolving digital marketplace. Establishing a new e-commerce trade team with digital analytics capabilities will improve the online merchandise mix and product visibility on e-commerce platforms. Additionally, forming a customer-relationship management (CRM) team will leverage mobile services, coupon programs, and social communities to collect consumer data, enhancing brand engagement. These structural changes are vital for quantifying needs and optimizing agency relationships in the digital space.
Source: Best Practices in Customer Decision Journey, Marketing PowerPoint Slides: Building On-demand Marketing Capabilities PowerPoint (PPT) Presentation Slide Deck, LearnPPT Consulting
This framework is developed by a team of former McKinsey and Big 4 consultants. The presentation follows the headline-body-bumper slide format used by global consulting firms.
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