Evolution of Strategy (PowerPoint PPT)

This presentation introduces the evolution of strategy and management thinking since 1930s. It provides an overview of key strategy schools of thoughts and breaks them into two broad categories:
•  Outside-in strategy schools
•  Inside-out strategy schools
It then elaborates on the key characteristics of various strategy thinking under each strategy schools. Included in the presentation are two most valuable slides that illustrates the evolution of strategy timeline since 1920s. This is a very useful reference for beginners as well as veterans in the strategy field.

This document delves into the critical elements required for sustainable market success, emphasizing the commitment of scarce resources and the alignment of actions with strategic choices. It highlights the importance of consistency in decision-making and the need for coordinated actions across the organization. The presentation also explores the evolution of strategy through the lens of General Electric, showcasing key milestones such as decentralization, the creation of strategic business units, and the shift towards a boundaryless company model.

The analysis includes empirical studies that demonstrate the strong relationship between market share and profitability. It underscores the significance of strategic positioning as a primary driver of return, which has led to the development of various strategic matrices and models. These insights are crucial for understanding how businesses can achieve sustainable improvements in return and avoid unsustainable strategies.

Additionally, the document covers the concept of industry attractiveness and how it can be modified through strategic actions such as acquisitions and customization. It discusses the criticism of strategic planning and the role of value chain analysis in bringing the firm back into the strategy. The presentation concludes with a forward-looking perspective on competing for the future, stressing the need for innovation, venturing, and value networks in the rapidly changing business environment.