Communication (PowerPoint PPT)

A paper describing the key elements of Communication with the context of change including Communication Guidelines, Creating Awareness, Different Messages, Channels for Building Awareness, a simple 4-stage Communication Framework, examples of Communication Models, examples of the use of Existing Internal Communication Channels, examples of Communication problems, examples of Measuring and Tracking Communication effectiveness.

This presentation delves into the intricacies of communication strategies during organizational change. It highlights the importance of creating awareness and delivering clear messages about the change itself. The document outlines a vision for the organization post-change, alignment with business strategy, and the scope and objectives of the change. It also addresses the critical question of who is most impacted by the change and the overall timeframe for implementation.

A simple 4-step communication approach is presented, providing a straightforward framework for effective communication. The document evaluates various communication channels, detailing their strengths and weaknesses. Channels such as intranet, in-house publications, project-specific newsletters, roadshows, and user groups are analyzed for their effectiveness in different scenarios. This analysis helps in choosing the right medium for the right message, ensuring that communication is both efficient and impactful.

The frequency of communication is another key aspect covered. It emphasizes the need for a structured communication schedule, whether calendar-driven or product-driven. The document also includes high-level models and examples of existing channels, offering practical insights into real-world applications. Tracking and measuring communication effectiveness is crucial, and the document provides methods and examples for doing so. This ensures that communication efforts are not only executed, but also evaluated for continuous improvement.