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Message Mapping Tool (Excel XLS)

$49.95

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HIGHLIGHTS

Author: Demand Metric TOP AUTHOR [?]

Immediate, digital download

File Type: Excel workbook (XLS)

DOCUMENT DESCRIPTION

This product (Message Mapping Tool) is an Excel workbook (XLS), which you can download immediately upon purchase.

The Message Mapping Tool is used to document and assess the key messages that are important for your target audience to hear about your company or its products.

Message maps provide a method for brainstorming and prioritizing potential messages based on their credibility, effectiveness and resonance. Once you have analyzed the relative strengths and weaknesses of each message a bubble chart message map is automatically generated.

Key Benefits:

• Helps you prioritize all potential messages
• Evaluate message effectiveness
• Assess message credibility
• Determine message resonance
• Ranks & charts value for each message

Got a question about the product? Email us at [email protected] or ask the author directly by using the "Ask the Author a Question" form. If you cannot view the preview above this document description, go here to view the large preview instead.

Source: Best Practices in Presentation Development, Communications Strategy Excel: Message Mapping Tool Excel (XLS) Spreadsheet, Demand Metric

ABOUT THE AUTHOR: DEMAND METRIC

Demand Metric is a global marketing research & advisory firm. We specialize in Corporate Marketing tools and templates, mostly built in MS Excel.

Demand Metric has published 25 additional documents on Flevy.

DETAILS

This business document is categorized under the function(s): Corporate Communications Public Relations

It applies to All Industries

File Type: Excel (xls)

File Size: 111 KB

Purchase includes lifetime product updates. After your purchase, you will receive an email to download this document.

Initial upload date (first version): May 6, 2014

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