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DOCUMENT DESCRIPTION

The Message Mapping Tool is used to document and assess the key messages that are important for your target audience to hear about your company or its products.

Message maps provide a method for brainstorming and prioritizing potential messages based on their credibility, effectiveness and resonance. Once you have analyzed the relative strengths and weaknesses of each message a bubble chart message map is automatically generated.

Key Benefits:

• Helps you prioritize all potential messages
• Evaluate message effectiveness
• Assess message credibility
• Determine message resonance
• Ranks & charts value for each message

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Source: Message Mapping Tool Excel document

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Message Mapping Tool

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This business document is categorized under the function(s):

Corporate Communications Public Relations

It applies to All Industries

File Type: Excel (xls)

File Size: 111 KB

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Initial upload date (first version): May 6, 2014

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