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Message Mapping Tool
$49.95

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Message Mapping Tool (Excel XLS)

File Type: Excel workbook (XLS)

$49.95

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DESCRIPTION

This product (Message Mapping Tool) is an Excel workbook (XLS), which you can download immediately upon purchase.

The Message Mapping Tool is used to document and assess the key messages that are important for your target audience to hear about your company or its products.

Message maps provide a method for brainstorming and prioritizing potential messages based on their credibility, effectiveness and resonance. Once you have analyzed the relative strengths and weaknesses of each message a bubble chart message map is automatically generated.

Key Benefits:

•  Helps you prioritize all potential messages
•  Evaluate message effectiveness
•  Assess message credibility
•  Determine message resonance
•  Ranks & charts value for each message

Got a question about the product? Email us at support@flevy.com or ask the author directly by using the "Ask the Author a Question" form. If you cannot view the preview above this document description, go here to view the large preview instead.

Source: Best Practices in Presentation Development, Communications Strategy Excel: Message Mapping Tool Excel (XLS) Spreadsheet, Demand Metric


$49.95

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OVERVIEW

File Type: Excel xls (XLS)
File Size: 111 KB

Current version published: May 6, 2014


ABOUT THE AUTHOR

Author: Demand Metric
Additional documents from author: 25

Demand Metric is a global marketing research & advisory firm. We specialize in Corporate Marketing tools and templates, mostly built in MS Excel.

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