Want FREE Templates on Strategy & Transformation? Download our FREE compilation of 50+ slides. This is an exclusive promotion being run on LinkedIn.

Message Mapping Tool

Message Mapping Tool (Excel workbook (XLS)) Preview Image Message Mapping Tool (Excel workbook (XLS)) Preview Image Message Mapping Tool (Excel workbook (XLS)) Preview Image Message Mapping Tool (Excel workbook (XLS)) Preview Image Message Mapping Tool (Excel workbook (XLS)) Preview Image Message Mapping Tool (Excel workbook (XLS)) Preview Image Message Mapping Tool (Excel workbook (XLS)) Preview Image
Arrow   Unlock all preview images:   Login Register

Message Mapping Tool (Excel XLS)

File Type: Excel workbook (XLS)


Add to Cart


Immediate digital download upon purchase.
Lifetime document updates included with purchase.
Fully editable & customizable XLS document.
Trusted by over 10,000+ organizations.


This product (Message Mapping Tool) is an Excel workbook (XLS), which you can download immediately upon purchase.

The Message Mapping Tool is used to document and assess the key messages that are important for your target audience to hear about your company or its products.

Message maps provide a method for brainstorming and prioritizing potential messages based on their credibility, effectiveness and resonance. Once you have analyzed the relative strengths and weaknesses of each message a bubble chart message map is automatically generated.

Key Benefits:

•  Helps you prioritize all potential messages
•  Evaluate message effectiveness
•  Assess message credibility
•  Determine message resonance
•  Ranks & charts value for each message

Got a question about the product? Email us at support@flevy.com or ask the author directly by using the "Ask the Author a Question" form. If you cannot view the preview above this document description, go here to view the large preview instead.

Source: Best Practices in Presentation Development, Communications Strategy Excel: Message Mapping Tool Excel (XLS) Spreadsheet, Demand Metric


Add to Cart


File Type: Excel xls (XLS)
File Size: 111 KB

Current version published: May 6, 2014


Author: Demand Metric
Additional documents from author: 25

Demand Metric is a global marketing research & advisory firm. We specialize in Corporate Marketing tools and templates, mostly built in MS Excel.

Ask the Author a Question

Must be logged in

Did you know?
The average daily rate of a McKinsey consultant is $6,625 (not including expenses). The average price of a Flevy document is $65.

Trusted by over 10,000+ Client Organizations
Since 2012, we have provided best practices to over 10,000 businesses and organizations of all sizes, from startups and small businesses to the Fortune 100, in over 130 countries.
AT&T GE Cisco Intel IBM Coke Dell Toyota HP Nike Samsung Microsoft Astrazeneca JP Morgan KPMG Walgreens Walmart 3M Kaiser Oracle SAP Google E&Y Volvo Bosch Merck Fedex Shell Amgen Eli Lilly Roche AIG Abbott Amazon PwC T-Mobile Broadcom Bayer Pearson Titleist ConEd Pfizer NTT Data Schwab

Read Customer Testimonials

Customers Also Bought These Documents

67-slide PowerPoint deck
51-slide PowerPoint deck

Customers Also Like These Documents

74-slide PowerPoint deck
33-slide PowerPoint deck
33-slide PowerPoint deck
74-slide PowerPoint deck

Related Management Topics

Presentation Development Communications Strategy Pyramid Principle Consulting Frameworks Feedback Growth Strategy Vision Statement Strategy Frameworks Strategic Planning Strategic Analysis Strategic Thinking Strategy Development Consulting Training Personality Types Soft Skills Presentation Delivery

Receive our free whitepaper on the Top 101 Consulting Frameworks

Download our 200+ page guide summarizing the Top 101 Management Consulting Frameworks. Each framework provides a structured approach to analyzing and solving a common business problem.