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  1. Gain an overview of the importance of Project Sponsorship
  2. Get insights into a Project Sponsors Roles and Responsibilities


Sponsorship is one of the three key foundations of Change Management together with Communication & Engagement and Stakeholder Management. The project sponsor is one, and only one, level above the project manager. They do not manage the day to day operations of the project but they ensure the resources are in place, promote the project, and hold overall responsibility for the project's success. They represent the business side of the project

Sponsors are business leaders who play a key role in promoting, advocating and shaping project­work. They oversee the project and programme management functions and remains accountable for ensuring the realisation of the specified benefits over time.

Project sponsors are one of the many gears that drive a project to a successful end. They are especially important as they have the power to approve or disapprove changes in order to keep projects aligned with business strategy. Therefore, you want to keep them well-informed. If you want to integrate the project sponsor better.

They bring together financial and non-financial considerations, with a risk analysis for the investment that enables decision-makers to have an indication of the confidence they have in the projected

While the project sponsor may not be involved in the day-to-day operations of the project in usual circumstances, he/she is the champion of the project. Project managers (PMs) should be able to rely on the sponsor to be involved in the project beyond just the initial support of initiating the project. The larger the project, the more involvement that might be required from the sponsor to help ensure a successful end result.

This document describing the key elements of Sponsorship in the change process including identifying and working with a Sponsor and/or Leader to ensure commitment to the change initiative and to regularly engage with them in relation to their key responsibilities, visibility, building support, communication responsibilities, managing resistance, setting priorities and celebrating success, IBM Making Change Work survey, personal attributes of a Sponsor, the ABC/123 of Sponsorship, different types of Sponsor, Roles of a Sponsor, Sponsorship Checklist, Prosci and the PMI on Sponsorship

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Source: A Guide to Project Sponsorship PowerPoint document

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A Guide to Project Sponsorship

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Number of Slides: 23 (includes cover, transition slides)

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Initial upload date (first version): Dec 7, 2014
Most recent version published: Dec 4, 2020

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