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Psychology of Product Adoption   46-slide PPT PowerPoint presentation (PPT)
$39.00

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Psychology of Product Adoption (PowerPoint PPT)

File Type: 46-slide PPT PowerPoint presentation (PPT)

#1 in Behavioral Strategy $39.00
Designed by a firm of ex-consultants from McKinsey, E&Y, and Bearing Point, this presentation discusses the Psychology of Product Adoption. It covers important concepts like Prospect Theory, Innovator's Curse, and Endowment Effect.
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This product (Psychology of Product Adoption) is a 46-slide PPT PowerPoint presentation (PPT), which you can download immediately upon purchase.

Some innovations are truly spectacular, but consumers are slow or just refuse to adopt. In fact, over 70% of all new products fail in the marketplace—and innovative, new products fail at an even higher rate.

Why is this the case? And, how do companies overcome this?

This document discusses the psychology of product adoption. Topics include Prospect Theory, Endowment Effect, Loss Aversion, Give and Get Dynamics, Innovator's Curse, Product-Behavior Value Matrix, among other topics. It distills these concepts into Six Product Launch Strategies.

This presentation has instructional slides and examples.

The foundation of this consumer adoption discussion is around the difference between objective gains and losses vs. subjective gains and losses. This fundamental consumer bias results in psychological switching costs, in addition to economic ones. Studies have shown that, psychologically, losses loom larger than gains by two to three times.

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Source: Best Practices in Psychology, Product Strategy, Consumer Behavior, Product Launch Strategy PowerPoint Slides: Psychology of Product Adoption PowerPoint (PPT) Presentation, PPT Lab


$39.00
Designed by a firm of ex-consultants from McKinsey, E&Y, and Bearing Point, this presentation discusses the Psychology of Product Adoption. It covers important concepts like Prospect Theory, Innovator's Curse, and Endowment Effect.
Add to Cart
  

OVERVIEW

File Type: PowerPoint ppt (PPT)
File Size: 598.5 KB
Number of Slides: 46 (includes cover and all slides)


ABOUT THE AUTHOR

Author: PPT Lab
Additional documents from author: 24

PPT Lab is a presentation design firm specializing in business frameworks and PowerPoint templates. Our team is comprised of ex-consultants from McKinsey, E&Y, Bearing Point, and boutique consulting firms. We have worked with hundreds of clients globally, ranging from mid-size manufacturing companies to global Fortune 500 conglomerates. [read more]

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