This is a partial preview. Full document is 46 slides. View large preview.

If you are logged in, your referral link [?] is automatically included below.

EMBED CODE (Copy and Paste)

DOCUMENT DESCRIPTION

Some innovations are truly spectacular, but consumers are slow or just refuse to adopt. In fact, over 70% of all new products fail in the marketplace--and innovative, new products fail at an even higher rate.

Why is this the case? And, how do companies overcome this?

This document discusses the psychology of product adoption. Topics include Prospect Theory, Endowment Effect, Loss Aversion, Give and Get Dynamics, Innovator's Curse, Product-Behavior Value Matrix, among other topics. It distills these concepts into Six Product Launch Strategies.

This presentation has instructional slides and examples.

The foundation of this consumer adoption discussion is around the difference between objective gains and losses vs. subjective gains and losses. This fundamental consumer bias results in psychological switching costs, in addition to economic ones. Studies have shown that, psychologically, losses loom larger than gains by two to three times.

Got a question about the product? Email us at [email protected] or ask the author directly by using the form to the right. If you cannot view the preview above this document description, go here to view the large preview instead.

Source: Psychology of Product Adoption PowerPoint document

This document can be purchased as part of a discount bundle:

Product Strategy Bundle	View Details

This document is part of the following Business Toolkits:

Product Launch Strategy	View Details
Product Strategy	View Details
Product Adoption	View Details

Top Flevy Author [?]

Psychology of Product Adoption

Sold by PPT Lab (this author has 25 documents)

$39.00

ALL FEES INCLUDED

Add to Cart

This business document is categorized under the function(s): Strategy, Marketing, & Sales

It applies to All Industries.

File Type: PowerPoint (ppt)

File Size: 598.5 KB

Number of Slides: 46

Purchase includes lifetime product updates. After your purchase, you will receive an email to download this document.

Initial upload date (first version): Apr 28, 2013

Ask the Author a Question

Must be logged in Click here to log in

SELECT CUSTOMERS

Flevy has provided quality business documents to businesses and organizations of all sizes across the world—in over 60 countries. Below is just a very small sample of our customer base.

VIEW BY

Are you a business professional?
Join Flevy and sell your business documents.

Just as the mobile apps market has helped software developers earn sustainable, passive income, we hope Flevy will do the same for business professionals, like yourself. There's no reason to let your IP collect dust when it can be making you perpetual income.

CUSTOMERS ALSO BOUGHT THESE DOCUMENTS

	Pricing Strategy Listed under: Strategy, Marketing, & Sales View more from: LearnPPT Top Flevy Author [?] 38-slide PowerPoint deck and supporting Excel workbook. This presentation provides an in-depth discussion on Pricing Strategy. Topics include: Skimming vs. Penetration Consumer Adoption Curve Advantages and Disadvantages Pricing Approach Price Curve Analysis Price Sensitivity [read more]	$49.00 Add to Cart View Details
	Pricing Strategy Implementation Toolkit Listed under: Organization, Change, & HR Strategy, Marketing, & Sales View more from: Documents & Files Top Flevy Author [?] 63-slide PowerPoint deck. This toolkit is focused on the point at which we actually ask the customer for a price increase. None of the strategic value of a pricing recommendation matters unless we take action with the customer. There are several tools and [read more]	$89.99 Add to Cart View Details
	Product Lifecycle Listed under: Strategy, Marketing, & Sales View more from: LearnPPT Top Flevy Author [?] 34-slide PowerPoint deck. Product Lifecycle Analysis is an invaluable tool for developing a robust product marketing strategy. Marketers and strategists can use this analysis to predict sales growth, associated customer and competitor behaviors, and, in turn, [read more]	$39.00 Add to Cart View Details
	Rogers' Five Factors Listed under: Strategy, Marketing, & Sales View more from: PPT Lab Top Flevy Author [?] 29-slide PowerPoint deck. This document discusses Rogers' Five Factors, framework for analyzing and understanding the diffusion and adoption of product innovations. Businesses are interested in understanding how innovations diffuse, so that they can better [read more]	$39.00 Add to Cart View Details
	Product Line Profitability Analysis Listed under: Organization, Change, & HR Strategy, Marketing, & Sales View more from: Documents & Files Top Flevy Author [?] 62-slide PowerPoint deck. This presentation is a training document on how to determine the true profitability of a product line. Unlike the traditional accounting, this approach assigns costs to products based on relevant cost drivers that can help management make [read more]	$49.99 Add to Cart View Details
	Behavioral Strategy Primer This is a FlevyPro [?] document. What is FlevyPro? Subscribe and Save as a FlevyPro member! 22-slide PowerPoint deck. Executives are aware of some of the tools and techniques that enable decision making from their past experiences. However, improving the quality of decisions warrants much more than learning a few techniques. Research reveals that [read more]	$20.00 Add to Cart View Details
	Theory of Planned Behavior This is a FlevyPro [?] document. What is FlevyPro? Subscribe and Save as a FlevyPro member! 11-slide PowerPoint deck. The Theory of Planned Behavior (TPB), developed by Icek Ajzen (1985), provides a model for understanding how we can change the behavior of people. TPB is a theory which predicts deliberate behavior, because behavior can be planned. TPB [read more]	$20.00 Add to Cart View Details
	Building Blocks of Behavioral Strategy This is a FlevyPro [?] document. What is FlevyPro? Subscribe and Save as a FlevyPro member! 29-slide PowerPoint deck. Behavioral Economics has exposed that not many strategists making crucial decisions consciously consider cognitive biases. These biases are systematic human tendencies to deviate from rational calculations. In strategic decision making, [read more]	$20.00 Add to Cart View Details
	Kano Customer Satisfaction Model This is a FlevyPro [?] document. What is FlevyPro? Subscribe and Save as a FlevyPro member! 26-slide PowerPoint deck. The Kano Customer Satisfaction Model is a theory of product development and customer satisfaction developed in the 1980s by Professor Noriaki Kano. This model classifies customer preferences into 4 categories of product [read more]	$20.00 Add to Cart View Details
	Nudge Theory (Behavioral Economics) Listed under: Organization, Change, & HR View more from: Grant Stanley 58-page Word document. Nudge theory is a flexible and modern concept for: * understanding of how people think, make decisions, and behave, * helping people improve their thinking and decisions, * managing change of all sorts, and * Identifying and modifying [read more]	$29.00 Add to Cart View Details

Keyphrase:
Search in...	Document Title Document Description
Filter by author:
Filetype:	PowerPoint Excel Word PDF
Library:	Marketplace FlevyPro [?]

Psychology of Product Adoption

Log In Below

Receive our Free Primer on Strategy Development & Execution

Get Our FREE Product.