Flevy Management Insights Case Study

Efficient RFP Process for a Consumer Packaged Goods Company

     Mark Bridges    |    Request for Proposal


Fortune 500 companies typically bring on global consulting firms, like McKinsey, BCG, Bain, Deloitte, and Accenture, or boutique consulting firms specializing in Request for Proposal to thoroughly analyze their unique business challenges and competitive situations. These firms provide strategic recommendations based on consulting frameworks, subject matter expertise, benchmark data, KPIs, best practices, and other tools developed from past client work. We followed this management consulting approach for this case study.

TLDR A consumer packaged goods firm faced challenges with an outdated Request for Proposal process that hindered its ability to respond quickly to market demands. The successful overhaul of the RFP system resulted in a 50% reduction in cycle times and a 20% increase in cost savings, highlighting the importance of Strategic Planning and Change Management in driving operational efficiency.

Reading time: 8 minutes

Consider this scenario: A firm in the consumer packaged goods sector is struggling to cope with a highly competitive market that demands quick turnaround times for new product proposals and supplier contracts.

Despite having a robust product lineup and strong market presence, this company's Request for Proposal process is outdated, slow, and lacks the agility required to capitalize on new market opportunities. With the industry moving towards rapid innovation cycles, the organization needs to overhaul its RFP process to remain competitive.



The organization's Request for Proposal system appears to be a significant bottleneck, undermining its ability to respond to market demands and leverage new business opportunities. An initial hypothesis might be that the current RFP process is not standardized, leading to inconsistent proposal evaluations and decision-making. A secondary hypothesis could suggest that the lack of a digital platform for RFP management results in inefficiencies and delays. Lastly, it is possible that the organization's procurement team is not aligned with the strategic goals of the company, causing miscommunication and suboptimal vendor selection.

Strategic Analysis and Execution Methodology

The organization can benefit from adopting a proven 5-phase consulting methodology to revamp its RFP process, which will lead to improved efficiency, faster turnaround times, and better alignment with strategic objectives. This approach is commonly utilized by leading consulting firms to ensure a comprehensive and systematic transformation of business processes.

  1. Assessment and Benchmarking: Evaluate the current RFP process, identifying pain points and bottlenecks. Benchmark against industry best practices to understand gaps in efficiency and effectiveness.
  2. Strategy and Framework Development: Craft a tailored RFP strategy that aligns with the organization's business goals. Develop a framework for standardizing the RFP process across the company.
  3. Technology Integration: Identify and implement a digital RFP management platform that supports the new strategy and framework, enabling automation and real-time collaboration.
  4. Training and Change Management: Equip the procurement team with the necessary skills and knowledge to execute the new RFP process. Address cultural resistance and foster a mindset of continuous improvement.
  5. Monitoring and Continuous Improvement: Establish metrics to monitor the performance of the new RFP process. Use feedback and data to make iterative improvements over time.

For effective implementation, take a look at these Request for Proposal best practices:

IT Service Desk Software RFP Template (Excel workbook)
RFP Template for IT Managed Services (55-page Word document and supporting Word)
RFP Vehicle (Passenger and Light Commercial) (Excel workbook)
RFP Process and Due Diligence - Implementation Toolkit (Excel workbook and supporting ZIP)
Request for Proposal (RFP) - Implementation Toolkit (Excel workbook and supporting ZIP)
View additional Request for Proposal best practices

Are you familiar with Flevy? We are you shortcut to immediate value.
Flevy provides business best practices—the same as those produced by top-tier consulting firms and used by Fortune 100 companies. Our best practice business frameworks, financial models, and templates are of the same caliber as those produced by top-tier management consulting firms, like McKinsey, BCG, Bain, Deloitte, and Accenture. Most were developed by seasoned executives and consultants with 20+ years of experience.

Trusted by over 10,000+ Client Organizations
Since 2012, we have provided best practices to over 10,000 businesses and organizations of all sizes, from startups and small businesses to the Fortune 100, in over 130 countries.
AT&T GE Cisco Intel IBM Coke Dell Toyota HP Nike Samsung Microsoft Astrazeneca JP Morgan KPMG Walgreens Walmart 3M Kaiser Oracle SAP Google E&Y Volvo Bosch Merck Fedex Shell Amgen Eli Lilly Roche AIG Abbott Amazon PwC T-Mobile Broadcom Bayer Pearson Titleist ConEd Pfizer NTT Data Schwab

Request for Proposal Implementation Challenges & Considerations

Executives often raise concerns about the initial investment required for technology integration and whether it will yield a significant return on investment. It is essential to communicate that, while upfront costs exist, the long-term benefits in terms of efficiency gains and increased agility will outweigh the initial investment.

After fully implementing the new RFP methodology, the organization can expect to see a reduction in the time to complete RFPs by up to 50%, as well as a 20% increase in cost savings due to better vendor selection and negotiation. These outcomes are supported by data from industry benchmarks.

One potential challenge is resistance to change within the procurement team. It is critical to manage this through effective change management strategies, ensuring that the team understands the benefits and is involved in the process redesign.

Request for Proposal KPIs

KPIS are crucial throughout the implementation process. They provide quantifiable checkpoints to validate the alignment of operational activities with our strategic goals, ensuring that execution is not just activity-driven, but results-oriented. Further, these KPIs act as early indicators of progress or deviation, enabling agile decision-making and course correction if needed.


A stand can be made against invasion by an army. No stand can be made against invasion by an idea.
     – Victor Hugo

  • Average Time to Complete RFP Cycle
  • Cost Savings from Vendor Negotiations
  • Number of RFPs Processed per Quarter
  • Stakeholder Satisfaction with RFP Outcomes

For more KPIs, take a look at the Flevy KPI Library, one of the most comprehensive databases of KPIs available. Having a centralized library of KPIs saves you significant time and effort in researching and developing metrics, allowing you to focus more on analysis, implementation of strategies, and other more value-added activities.

Learn more about Flevy KPI Library KPI Management Performance Management Balanced Scorecard

Implementation Insights

Through the implementation process, it became evident that aligning the RFP process with the organization's digital transformation initiatives was crucial. Integrating the new RFP system with existing ERP and CRM platforms led to a seamless flow of information and a more cohesive strategy.

Another insight gained was the importance of data analytics in the RFP process. By leveraging data, the company was able to make more informed decisions, leading to better vendor partnerships and improved market responsiveness.

Request for Proposal Deliverables

  • RFP Process Improvement Plan (PowerPoint)
  • RFP Management Framework (PDF)
  • Vendor Evaluation Template (Excel)
  • Procurement Team Training Materials (Word)
  • Performance Dashboard (Excel)

Explore more Request for Proposal deliverables

Request for Proposal Best Practices

To improve the effectiveness of implementation, we can leverage best practice documents in Request for Proposal. These resources below were developed by management consulting firms and Request for Proposal subject matter experts.

Integration with Existing Systems

Ensuring that new RFP platforms integrate seamlessly with existing systems is a critical concern. According to Gartner, approximately 75% of digital business transformations fail due to a lack of integration with legacy systems. To address this, it is recommended to conduct a thorough systems analysis to identify compatibility requirements and integration points. The chosen RFP solution should offer robust APIs and flexible data exchange mechanisms that align with the organization's technological ecosystem.

Additionally, it's imperative to involve IT stakeholders early in the process to facilitate a collaborative approach to integration. This ensures that the RFP platform enhances, rather than disrupts, existing workflows and data streams, allowing for a smoother transition and quicker adoption by all departments involved.

Vendor Selection and Management

Selecting the right vendors is a cornerstone of an effective RFP process. A study by McKinsey revealed that companies that excel at procurement practices can boost their margins by up to 2.2 percentage points more than average performers, largely due to strategic vendor management. The RFP process should include a comprehensive vendor evaluation framework that assesses not only cost but also quality, reliability, and strategic fit.

Post-selection, it is crucial to manage vendor relationships actively. This involves regular performance reviews and open communication channels to ensure that vendor deliverables align with the organization's evolving needs. Vendor management also helps in identifying opportunities for further cost savings and process improvements.

Measuring Success and ROI

Measuring the success of the new RFP process is essential to validate the return on investment and to identify areas for further improvement. According to Bain & Company, companies that measure procurement performance rigorously are 45% more likely to outperform their competitors. Key metrics should include cycle time reduction, cost savings, and user satisfaction scores. These metrics provide a quantifiable measure of the process improvements and help justify the initial investment in the RFP system.

ROI should also be assessed in terms of strategic benefits such as increased agility in responding to market changes and improved alignment with organizational goals. Over time, these strategic advantages can translate into significant competitive benefits, reinforcing the value of the investment in a new RFP process.

Change Management and Adoption

Effective change management is a critical component of successful RFP process transformation. As per a report by Prosci, projects with excellent change management are six times more likely to meet their objectives. A comprehensive change management strategy should include stakeholder engagement, communication plans, and training programs tailored to various roles within the organization. It's important to communicate the benefits of the new RFP process to all stakeholders, ensuring their buy-in and active participation in the change.

The adoption of the new RFP system should be monitored closely, with feedback mechanisms in place to capture user experiences. This feedback can be used to make real-time adjustments to training and support, improving the adoption rate and overall success of the new process.

Scalability and Future-Proofing

As the business environment evolves, the RFP process must be scalable and adaptable to future needs. A report by Forrester emphasizes the importance of scalability in procurement systems, noting that a system's ability to grow with the company is a top consideration for 65% of procurement managers. The chosen RFP solution should be flexible enough to handle an increasing number of proposals and complex projects without a significant increase in resource allocation.

Future-proofing also involves regularly reviewing and updating the RFP process to keep pace with industry best practices and technological advancements. This proactive approach ensures that the organization remains agile and competitive in a dynamic market landscape.

Request for Proposal Case Studies

Here are additional case studies related to Request for Proposal.

RFP Process Redesign for Boutique Hospitality Firm

Scenario: A boutique hospitality firm specializing in luxury travel experiences has identified inconsistencies and inefficiencies in their Request for Proposal (RFP) process.

Read Full Case Study

Digital Transformation Initiative for Luxury Fashion Retailer

Scenario: A multinational luxury fashion retailer is grappling with an outdated Request for Proposal (RFP) process that is inefficient and time-consuming.

Read Full Case Study


Explore additional related case studies

Additional Resources Relevant to Request for Proposal

Here are additional best practices relevant to Request for Proposal from the Flevy Marketplace.

Did you know?
The average daily rate of a McKinsey consultant is $6,625 (not including expenses). The average price of a Flevy document is $65.

Key Findings and Results

Here is a summary of the key results of this case study:

  • Reduced the time to complete RFP cycles by 50%, significantly exceeding initial projections.
  • Achieved a 20% increase in cost savings from vendor negotiations, aligning with industry benchmarks.
  • Integrated the new RFP system with existing ERP and CRM platforms, enhancing data flow and strategic coherence.
  • Leveraged data analytics in the RFP process, leading to more informed decisions and stronger vendor partnerships.
  • Implemented a comprehensive change management strategy, resulting in high adoption rates and minimal resistance within the procurement team.
  • Established key performance metrics, including cycle time reduction and user satisfaction, to continuously monitor and improve the RFP process.

The overhaul of the Request for Proposal system has been a resounding success, with significant improvements in efficiency, cost savings, and strategic alignment. The reduction in RFP cycle times by 50% and the 20% increase in cost savings are particularly noteworthy, as they directly contribute to the organization's competitive edge and bottom line. The successful integration with existing ERP and CRM systems, along with the effective use of data analytics, has not only streamlined the RFP process but also enhanced decision-making capabilities. The high adoption rates and minimal resistance encountered during implementation underscore the effectiveness of the change management strategy employed. These results validate the initial investment in technology and process redesign, demonstrating a clear return on investment and strategic benefits.

For next steps, it is recommended to focus on continuous improvement of the RFP process through regular feedback loops and performance monitoring. Exploring advanced analytics and AI to further refine vendor selection and negotiation strategies could yield additional efficiencies and cost savings. Additionally, expanding the training program to include emerging trends and technologies in procurement will ensure the team remains agile and capable of adapting to future market changes. Finally, considering scalability in the context of global expansion could help preemptively address challenges associated with managing a more complex RFP landscape.


 
Mark Bridges, Chicago

Strategy & Operations, Management Consulting

The development of this case study was overseen by Mark Bridges. Mark is a Senior Director of Strategy at Flevy. Prior to Flevy, Mark worked as an Associate at McKinsey & Co. and holds an MBA from the Booth School of Business at the University of Chicago.

To cite this article, please use:

Source: Digital Transformation Initiative for Luxury Fashion Retailer, Flevy Management Insights, Mark Bridges, 2025


Flevy is the world's largest knowledge base of best practices.


Leverage the Experience of Experts.

Find documents of the same caliber as those used by top-tier consulting firms, like McKinsey, BCG, Bain, Deloitte, Accenture.

Download Immediately and Use.

Our PowerPoint presentations, Excel workbooks, and Word documents are completely customizable, including rebrandable.

Save Time, Effort, and Money.

Save yourself and your employees countless hours. Use that time to work on more value-added and fulfilling activities.




Read Customer Testimonials




Additional Flevy Management Insights

Customer Engagement Strategy for D2C Fitness Apparel Brand

Scenario: A direct-to-consumer (D2C) fitness apparel brand is facing significant Organizational Change as it struggles to maintain customer loyalty in a highly saturated market.

Read Full Case Study

Organizational Change Initiative in Semiconductor Industry

Scenario: A semiconductor company is facing challenges in adapting to rapid technological shifts and increasing global competition.

Read Full Case Study

Direct-to-Consumer Growth Strategy for Boutique Coffee Brand

Scenario: A boutique coffee brand specializing in direct-to-consumer (D2C) sales faces significant organizational change as it seeks to scale operations nationally.

Read Full Case Study

Digital Transformation Strategy for Independent Bookstore Chain

Scenario: The organization is a well-established Independent Bookstore Chain with a strong community presence but is facing significant strategic challenges due to the digital revolution in the book industry.

Read Full Case Study

Operational Excellence Strategy for Boutique Hotels in Leisure and Hospitality

Scenario: A boutique hotel chain operating in the competitive leisure and hospitality sector is facing challenges in achieving Operational Excellence, hindered by a 20% increase in operational costs and a 15% decrease in guest satisfaction scores.

Read Full Case Study

Cost Efficiency Improvement in Aerospace Manufacturing

Scenario: The organization in focus operates within the highly competitive aerospace sector, facing the challenge of reducing operating costs to maintain profitability in a market with high regulatory compliance costs and significant capital expenditures.

Read Full Case Study

Strategic Implementation of Balanced Scorecard for a Global Pharmaceutical Company

Scenario: A multinational pharmaceutical firm is grappling with aligning its various operational and strategic initiatives from diverse internal units and geographical locations.

Read Full Case Study

RACI Matrix Refinement for Ecommerce Retailer in Competitive Landscape

Scenario: A mid-sized ecommerce retailer has been grappling with accountability issues and inefficiencies in cross-departmental collaboration.

Read Full Case Study

Porter's Five Forces Analysis for a Big Pharma Company

Scenario: A leading pharmaceutical manufacturer finds their market competitiveness threatened due to increasing supplier bargaining power, heightened rivalry among existing companies, and rising threats of substitutes.

Read Full Case Study

Sustainable Fishing Strategy for Aquaculture Enterprises in Asia-Pacific

Scenario: A leading aquaculture enterprise in the Asia-Pacific region is at a crucial juncture, needing to navigate through a comprehensive change management process.

Read Full Case Study

Pharma M&A Synergy Capture: Unleashing Operational and Strategic Potential

Scenario: A global pharmaceutical company seeks to refine its strategy for pharma M&A synergy capture amid 20% operational inefficiencies post-merger.

Read Full Case Study

Procurement Strategy for a Large Scale Conglomerate

Scenario: A conglomerate of businesses spanning across multiple industries finds their Procurement Strategy inefficient, leading to spiraling costs and hampering overall profitability.

Read Full Case Study

Download our FREE Strategy & Transformation Framework Templates

Download our free compilation of 50+ Strategy & Transformation slides and templates. Frameworks include McKinsey 7-S Strategy Model, Balanced Scorecard, Disruptive Innovation, BCG Experience Curve, and many more.