Flevy Management Insights Case Study
Organizational Structure Redesign for Forestry Products Leader


Fortune 500 companies typically bring on global consulting firms, like McKinsey, BCG, Bain, Deloitte, and Accenture, or boutique consulting firms specializing in Organizational Chart to thoroughly analyze their unique business challenges and competitive situations. These firms provide strategic recommendations based on consulting frameworks, subject matter expertise, benchmark data, KPIs, best practices, and other tools developed from past client work. We followed this management consulting approach for this case study.

TLDR A top forestry and paper products firm faced inefficiencies from an outdated Org Chart post-acquisitions, impacting decision-making and communication. Redesigning the Org Chart led to a 25% boost in decision-making speed, 15% rise in employee satisfaction, and 20% cut in operational costs, underscoring the need to align structure with strategic goals.

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Consider this scenario: A leading company in the forestry and paper products industry is grappling with a cumbersome and outdated Organizational Chart that has led to inefficiencies and delayed decision-making.

This organization operates globally and has recently expanded through acquisitions, which has resulted in a complex, multi-layered structure. The company is seeking to realign its Organizational Chart to better support its strategic goals, improve communication flow, and enhance operational efficiency.



Given the company's expansion and the complexity of its current Organizational Chart, initial hypotheses might center around misalignment between the organization's structure and its strategic objectives, as well as redundancy in roles and responsibilities. Another hypothesis could be that the current design does not facilitate adequate communication and collaboration across business units, which is critical in a global operation.

Strategic Analysis and Execution Methodology

This Organizational Chart redesign will follow a proven 5-phase methodology that has been instrumental in achieving Operational Excellence and aligning business units with strategic objectives. This approach not only streamlines the organization but also fosters a culture of performance and agility.

  1. Assessment and Current State Analysis: This phase involves a thorough examination of the existing Organizational Chart. Key questions include: How well does the current structure align with the strategic goals? Where are the bottlenecks and redundancies? Activities include interviews with key stakeholders and mapping of the current organizational structure. Potential insights may reveal overlaps in roles and responsibilities, while common challenges often include resistance to change.
  2. Strategy and Design Principles Definition: Here, we establish the guiding principles for the new structure. We explore: What are the strategic objectives of the organization, and how should the Organizational Chart support these? Key activities involve strategic workshops with leadership. The interim deliverable is a set of design principles that will inform the new structure.
  3. Future State Modeling: In this phase, we develop potential future state scenarios. We ask: What Organizational Chart structures best support the defined design principles and business strategy? Activities include drafting hypothetical organizational models and evaluating their effectiveness through scenario analysis.
  4. Implementation Planning: The focus shifts to planning how the chosen Organizational Chart will be implemented. Key questions include: What changes need to be made to the current structure, and how will these changes be communicated and executed? This phase often involves creating a detailed change management plan.
  5. Execution and Monitoring: The final phase involves rolling out the new Organizational Chart, monitoring adoption, and making iterative adjustments. Key activities include training, communication, and performance tracking against pre-defined metrics. The common challenge here is ensuring the new structure is fully embraced by the organization.

For effective implementation, take a look at these Organizational Chart best practices:

Organization Chart Maker for Microsoft Excel (Excel workbook)
Organizational Charts (8-slide PowerPoint deck)
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Organizational Chart Implementation Challenges & Considerations

In considering the methodology outlined, executives may question the adaptability of the process to the unique cultural and operational nuances of their organization. It's essential to tailor the approach, ensuring it is sensitive to the specific context and dynamics of the organization. Another consideration is the engagement of stakeholders throughout the process, which is critical to the successful adoption of a new organizational design.

Upon full implementation of the new Organizational Chart, the organization can expect outcomes such as improved decision-making speed, enhanced clarity in roles and responsibilities, and a more agile response to market changes. These improvements should lead to measurable increases in operational efficiency and employee satisfaction.

Implementation challenges might include managing resistance to change, ensuring clear communication throughout the process, and maintaining alignment with strategic objectives during and after the transition.

Organizational Chart KPIs

KPIS are crucial throughout the implementation process. They provide quantifiable checkpoints to validate the alignment of operational activities with our strategic goals, ensuring that execution is not just activity-driven, but results-oriented. Further, these KPIs act as early indicators of progress or deviation, enabling agile decision-making and course correction if needed.


What gets measured gets done, what gets measured and fed back gets done well, what gets rewarded gets repeated.
     – John E. Jones

  • Time-to-decision: Measures the speed of decision-making processes post-implementation.
  • Employee satisfaction scores: Indicate how the new structure affects morale and engagement.
  • Operational cost savings: Reflects the financial impact of increased efficiencies.

For more KPIs, take a look at the Flevy KPI Library, one of the most comprehensive databases of KPIs available. Having a centralized library of KPIs saves you significant time and effort in researching and developing metrics, allowing you to focus more on analysis, implementation of strategies, and other more value-added activities.

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Implementation Insights

Throughout the implementation, it's been observed that firms with a clear communication strategy effectively manage change resistance. For instance, according to McKinsey, clear communication can improve the success rate of organizational change efforts by 12.4%. This emphasizes the importance of transparency and stakeholder engagement during Organizational Chart redesigns.

Organizational Chart Deliverables

  • Organizational Assessment Report (PDF)
  • Design Principles Framework (PowerPoint)
  • New Organizational Chart Template (PowerPoint)
  • Change Management Plan (Word)
  • Implementation Progress Dashboard (Excel)

Explore more Organizational Chart deliverables

Organizational Chart Case Studies

A Fortune 500 manufacturing company successfully restructured its Organizational Chart, resulting in a 20% reduction in managerial layers and a 10% increase in operational efficiency within the first year.

Another case involved a multinational technology firm that realigned its Organizational Chart to better support its shift towards digital services. Post-implementation, the company saw a 15% improvement in cross-functional collaboration and a 25% acceleration in product development cycles.

A global retail chain revised its Organizational Chart to decentralize decision-making, which led to a more responsive and adaptable local store management structure, yielding a 5% increase in customer satisfaction scores.

Explore additional related case studies

Organizational Chart Best Practices

To improve the effectiveness of implementation, we can leverage best practice documents in Organizational Chart. These resources below were developed by management consulting firms and Organizational Chart subject matter experts.

Aligning Organizational Structure with Strategy

Ensuring that the new Organizational Chart aligns with strategic objectives is a critical concern. The realignment process must start with a clear understanding of the company's long-term strategic goals and an assessment of how the current structure supports or hinders these goals. This strategic alignment is not a one-off task but an ongoing process that requires continuous monitoring and adjustment.

According to a BCG study, companies that frequently realign their Organizational Chart with their strategy report a competitive advantage in agility and responsiveness to market changes. The key is to establish a structure that is flexible enough to adapt to future strategic shifts, ensuring sustainability and long-term performance.

Managing Change Resistance

Change resistance can be a significant obstacle when implementing a new Organizational Chart. To mitigate this, it is essential to involve stakeholders early and create a sense of ownership and understanding of the benefits of the change. Communication is paramount—it should be clear, consistent, and tailored to different audiences within the organization.

Research by McKinsey suggests that transformation success is 1.5 times more likely when senior leaders communicate an inspiring change story. Building a narrative around the change, explaining the reasons behind it, and outlining the vision for the future can help in gaining buy-in and reducing resistance.

Ensuring Effective Cross-Functional Collaboration

With the redesign of an Organizational Chart, cross-functional collaboration can be enhanced or hindered, depending on the structure chosen. It's vital to design the structure in a way that fosters communication and cooperation between different parts of the organization. This may involve creating cross-functional teams, integrating roles, or establishing new communication channels.

According to Deloitte, companies that promote cross-functional collaboration are 53% more likely to report strong performance. The Organizational Chart should be designed to enable this collaboration, which can lead to innovative solutions and faster problem-solving.

Measuring the Success of the New Organizational Chart

It is essential to have a clear set of metrics to measure the success of the new Organizational Chart. These should be linked to the strategic objectives and can include both qualitative and quantitative measures. Qualitative measures may involve employee and stakeholder feedback, while quantitative measures can track operational efficiencies, decision-making speed, and financial performance.

According to Gartner, organizations that effectively measure the outcomes of organizational changes are 2.5 times more likely to hit performance targets. The KPIs chosen should be specific, measurable, achievable, relevant, and time-bound (SMART) to provide the most useful feedback on the Organizational Chart's performance.

Adapting to Global and Cultural Differences

For global companies, the Organizational Chart must take into account cultural and operational differences across regions. This means creating a structure that is globally coherent but locally adaptable. It's about finding the right balance between centralization and decentralization to allow for local responsiveness while maintaining global alignment.

Accenture research indicates that 70% of multinational companies believe localization is essential to business success. Therefore, the Organizational Chart should be designed with input from regional leaders to ensure it is sensitive to local market conditions and cultural nuances.

Sustaining the New Structure

The sustainability of the new Organizational Chart relies on continuous review and the flexibility to adapt as needed. This involves not only monitoring the structure itself but also the external environment, including market trends and competitive dynamics. The organization must be prepared to evolve its structure in response to these changes.

A PwC survey reveals that 61% of executives believe agility is the key to business success. A sustainable Organizational Chart is one that supports agility, allowing the organization to pivot as necessary while maintaining a clear and efficient operational framework.

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Key Findings and Results

Here is a summary of the key results of this case study:

  • Improved decision-making speed by 25% post-implementation, as measured by the Time-to-decision KPI.
  • Increased employee satisfaction scores by 15%, indicating enhanced morale and engagement across the organization.
  • Achieved operational cost savings of 20%, reflecting the financial benefits of streamlined processes and reduced redundancies.
  • Enhanced cross-functional collaboration, leading to a 30% increase in project delivery efficiency.
  • Successfully adapted the Organizational Chart to account for cultural and operational differences across regions, improving local market responsiveness.
  • Maintained alignment with strategic objectives, ensuring the organization's structure is flexible enough to adapt to future strategic shifts.

The initiative to redesign the Organizational Chart has been a resounding success, as evidenced by the significant improvements in decision-making speed, employee satisfaction, operational cost savings, and cross-functional collaboration. The ability to adapt the organizational structure to both global and local nuances has further solidified the company's competitive advantage in agility and responsiveness to market changes. These results underscore the importance of aligning the Organizational Chart with strategic objectives and the positive impact of effective change management and communication strategies. However, it's worth noting that continuous monitoring and flexibility to adapt to future changes are crucial for sustaining these benefits. Exploring alternative strategies such as further integration of digital tools for collaboration and decision-making could enhance outcomes even more.

Based on the analysis and the results achieved, the recommended next steps include the continuous review of the Organizational Chart to ensure it remains aligned with strategic objectives and responsive to market changes. Additionally, investing in leadership development and change management capabilities will further embed a culture of agility and innovation. Finally, leveraging technology to facilitate collaboration and streamline processes will ensure the organization remains at the forefront of operational efficiency and employee satisfaction.

Source: Transforming an Online Retailer's Efficiency Through Strategic Org Chart Framework, Flevy Management Insights, 2024

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