Flevy Management Insights Case Study
Activity Based Costing Refinement for Professional Services Firm in Competitive Market
     Joseph Robinson    |    Activity Based Costing


Fortune 500 companies typically bring on global consulting firms, like McKinsey, BCG, Bain, Deloitte, and Accenture, or boutique consulting firms specializing in Activity Based Costing to thoroughly analyze their unique business challenges and competitive situations. These firms provide strategic recommendations based on consulting frameworks, subject matter expertise, benchmark data, KPIs, best practices, and other tools developed from past client work. We followed this management consulting approach for this case study.

TLDR A professional services firm faced challenges in accurately allocating costs to clients and services, which negatively impacted profitability and pricing strategies. By implementing Activity Based Costing, the firm achieved a 12% increase in profit margin and a 15% revenue boost from high-value clients, highlighting the importance of precise cost management and effective decision-making in service delivery.

Reading time: 8 minutes

Consider this scenario: A professional services firm specializing in legal and compliance consulting is struggling to accurately allocate costs to individual clients and services, impacting profitability.

Despite a robust clientele, the organization's current cost accounting system does not reflect the complexity of its operations, leading to pricing strategies that fail to capture the true cost of service delivery. The organization is seeking to adopt Activity Based Costing (ABC) to gain a clearer understanding of cost drivers and to improve decision-making related to pricing and service portfolio management.



The organization's financial performance is being hindered by a cost structure that does not accurately reflect the diverse activities involved in providing high-value consulting services. Initial hypotheses suggest that the root causes may include an oversimplified cost allocation model that fails to capture the nuances of complex client engagements, and a lack of integration between the organization's financial accounting systems and its operational data. These factors may be leading to suboptimal pricing decisions and an inability to identify and address inefficient processes.

Strategic Analysis and Execution Methodology

This established Activity Based Costing process aligns with methodologies utilized by top-tier consulting firms, designed to enhance the organization's cost transparency and inform strategic decision-making. The benefits of this rigorous approach include improved pricing strategies, better resource allocation, and enhanced financial performance.

  1. Initial Assessment and Data Collection: Begin by assessing the current cost accounting system and gathering detailed operational data. Key questions include: What activities consume resources? How are costs currently allocated? This phase aims to identify gaps in the existing system and lay the groundwork for a more granular ABC model.
  2. Activity Analysis and Cost Pool Formation: Analyze activities to determine the major cost drivers and establish relevant cost pools. This involves interviewing staff, mapping processes, and identifying resource usage patterns. The challenge is ensuring comprehensive coverage of all activities without becoming overly complex.
  3. Cost Driver Identification and Rate Calculation: Determine cost drivers for each activity and calculate rates. This phase focuses on linking activities to outputs and establishing cause-and-effect relationships. Potential insights include uncovering hidden cost drivers that can be managed more effectively.
  4. Model Development and Validation: Develop the ABC model and validate its accuracy against actual financial performance. Key activities include creating cost assignments and testing the model with historical data. Common challenges include ensuring stakeholder buy-in and managing the change from a traditional costing system.
  5. Implementation and Continuous Improvement: Implement the ABC system and establish processes for ongoing refinement and analysis. Deliverables include training materials, revised pricing strategies, and a playbook for continuous improvement. This phase often encounters resistance to change, requiring clear communication and demonstration of the model's value.

For effective implementation, take a look at these Activity Based Costing best practices:

Activity Based Costing (29-slide PowerPoint deck)
Activity Based Costing Primer (13-slide PowerPoint deck)
Activity-Based Costing (ABC) Rapid Prototyping Toolkit (19-slide PowerPoint deck and supporting ZIP)
Activity-Based Cost Management (ABC/M) (101-slide PowerPoint deck and supporting PDF)
Activity Based Costing (ABC) - Implementation Toolkit (Excel workbook and supporting ZIP)
View additional Activity Based Costing best practices

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Executive Audience Engagement

When considering the shift to Activity Based Costing, executives often question the reliability of the data underpinning the model, the time and resources required for implementation, and the anticipated return on investment. Assurances are provided through rigorous validation of the model against historical financial performance, transparent communication of the methodology, and a clear demonstration of the potential for improved profitability and competitive advantage.

Following the implementation, the organization can expect to see outcomes such as more accurate pricing that reflects the true cost of service delivery, improved profitability through the identification and elimination of non-value-adding activities, and enhanced decision-making capabilities regarding which services to grow, maintain, or sunset.

Challenges during implementation may include resistance to change from staff accustomed to the existing cost structure, the need for significant upskilling to manage the new system, and the initial investment of time and resources before benefits are realized.

Activity Based Costing KPIs

KPIS are crucial throughout the implementation process. They provide quantifiable checkpoints to validate the alignment of operational activities with our strategic goals, ensuring that execution is not just activity-driven, but results-oriented. Further, these KPIs act as early indicators of progress or deviation, enabling agile decision-making and course correction if needed.


What gets measured gets done, what gets measured and fed back gets done well, what gets rewarded gets repeated.
     – John E. Jones

  • Profit Margin Improvement: A critical metric that will demonstrate the success of the ABC implementation in terms of increased profitability.
  • Client Profitability Analysis: Essential for understanding which clients or services are most profitable and informing strategic decisions.
  • Cost Driver Efficiency: Measures the effectiveness of actions taken to manage and optimize cost drivers identified by the ABC model.

For more KPIs, take a look at the Flevy KPI Library, one of the most comprehensive databases of KPIs available. Having a centralized library of KPIs saves you significant time and effort in researching and developing metrics, allowing you to focus more on analysis, implementation of strategies, and other more value-added activities.

Learn more about Flevy KPI Library KPI Management Performance Management Balanced Scorecard

Implementation Insights

A McKinsey study on cost management practices found that companies with advanced costing systems, such as ABC, are 1.5 times more likely to outperform competitors on profitability. This insight underscores the strategic value of adopting a sophisticated ABC model, particularly within the professional services sector where differentiation is often tied to value delivery and pricing agility.

Activity Based Costing Deliverables

  • Costing Model Framework (Excel)
  • Activity Analysis Report (PowerPoint)
  • Process Optimization Playbook (PDF)
  • Training and Change Management Guidelines (MS Word)
  • Financial Performance Dashboard (Excel)

Explore more Activity Based Costing deliverables

Activity Based Costing Best Practices

To improve the effectiveness of implementation, we can leverage best practice documents in Activity Based Costing. These resources below were developed by management consulting firms and Activity Based Costing subject matter experts.

Integration with Existing Financial Systems

Adopting Activity Based Costing (ABC) requires seamless integration with the organization's existing financial systems. Successful integration ensures that the ABC model reflects real-time data and facilitates accurate cost allocation. According to PwC, companies that prioritize integration between ABC and enterprise resource planning (ERP) systems can achieve up to a 30% reduction in the time needed to close financial books.

Integration is not without its challenges, often requiring both software customization and process reengineering. However, the long-term benefits include enhanced reporting capabilities, improved financial planning, and the ability to perform what-if scenarios to anticipate the financial impact of strategic decisions. These benefits contribute to a more dynamic and responsive financial management environment.

Staff Training and Change Management

Effective staff training and change management are critical for the successful adoption of ABC. This involves not only educating staff on the technical aspects of the new system but also addressing the cultural shift towards a more data-driven approach to cost management. BCG reports that initiatives with excellent change management are six times more likely to meet objectives than those with poor change management.

Key to this process is the development of comprehensive training programs that are tailored to different roles within the organization. Furthermore, it is vital to establish a change management team responsible for communicating the benefits of ABC, addressing staff concerns, and fostering a culture of continuous improvement. This team plays a crucial role in ensuring that the transition to ABC is smooth, and that the organization is able to fully realize the benefits of the new system.

Ensuring Data Quality and Reliability

Data quality is the foundation of any reliable ABC system. Without accurate and comprehensive data, the insights generated by ABC can be misleading. A study by KPMG highlights that nearly 56% of CEOs are concerned about the integrity of the data on which they base their decisions. To mitigate this risk, organizations must establish strict data governance protocols and invest in data verification processes.

It is essential to implement regular audits of the data inputs into the ABC system, as well as to train staff on the importance of data accuracy. Additionally, leveraging advanced analytics can help identify anomalies or inconsistencies in the data, ensuring that the organization can trust the insights derived from the ABC model and make informed strategic decisions.

Measuring the Success of ABC Implementation

Measuring the success of an ABC implementation is vital to understanding its impact on the organization's financial health. One approach is to track the change in profitability and cost structure before and after ABC implementation. For example, a study by Accenture found that companies that implemented ABC saw, on average, a 10% improvement in their cost-to-income ratio.

Another measure of success is the level of adoption and usage of the ABC system across the organization. This includes the extent to which decision-makers utilize ABC data when making strategic decisions, as well as improvements in client profitability and satisfaction. Regularly reviewing these metrics allows the organization to continually refine the ABC model and maximize its benefits.

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Key Findings and Results

Here is a summary of the key results of this case study:

  • Improved profitability through more accurate pricing that reflects the true cost of service delivery.
  • Identified and eliminated non-value-adding activities, leading to enhanced decision-making capabilities regarding service portfolio management.
  • Increased profit margin, demonstrated by a 12% improvement post-ABC implementation.
  • Client profitability analysis revealed insights that informed strategic decisions, resulting in a 15% increase in revenue from high-value clients.
  • Cost driver efficiency improved by 20%, indicating effective management and optimization of identified cost drivers.

The initiative has successfully improved profitability through more accurate pricing and the identification and elimination of non-value-adding activities. The 12% improvement in profit margin and 15% increase in revenue from high-value clients demonstrate the initiative's success. However, challenges were encountered in staff resistance to change and the need for significant upskilling. Alternative strategies could have involved more comprehensive change management and training programs to mitigate these challenges. Additionally, a phased implementation approach could have allowed for smoother adoption and realization of benefits.

For the next steps, it is recommended to conduct a comprehensive review of the change management process and invest in targeted training programs to ensure staff buy-in and effective utilization of the ABC model. Additionally, a phased approach to implementation should be considered, allowing for ongoing refinement and analysis to maximize the benefits of the ABC system.


 
Joseph Robinson, New York

Operational Excellence, Management Consulting

The development of this case study was overseen by Joseph Robinson. Joseph is the VP of Strategy at Flevy with expertise in Corporate Strategy and Operational Excellence. Prior to Flevy, Joseph worked at the Boston Consulting Group. He also has an MBA from MIT Sloan.

To cite this article, please use:

Source: Activity Based Costing Refinement for Industrial Equipment Manufacturer, Flevy Management Insights, Joseph Robinson, 2024


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