Conjoint Analysis Primer (PowerPoint PPTX)

DESCRIPTION

Marketing Research is of immense value for executives in deciding how much to price their products. One of the methods that researchers most commonly adopt is the Conjoint (Trade-off) Analysis. The method helps in identifying product features that consumers prefer, discerning the impact of price changes on demand, and estimating the probability of product acceptance in the market.

In contrast to directly inquiring from the respondents about the most important feature in a product, Conjoint Analysis makes the survey participants assess potential product profiles. These product profiles comprise various linked—or conjoined—product features, therefore the analysis is termed "Conjoint Analysis." The Conjoint Analysis can be applied in different units across an enterprise—e.g., product development, product positioning, or product line analysis.

This presentation provides a detailed overview of the Conjoint Analysis, the key phases of the analysis, and the 7 types of Conjoint Analysis:

1. Two-Attribute Tradeoff Analysis
2. Full-Profile Conjoint Analysis
3. Adaptive Conjoint Analysis
4. Choice-Based Conjoint Analysis
5. Self-Explicated Conjoint Analysis
6. Max-Diff Conjoint Analysis
7. Hierarchical Bayes Analysis (HB)

The slide deck also includes some slide templates for you to use in your own business presentations.

The Conjoint Analysis Primer also delves into practical applications across various industries, including tourism and agriculture. It provides real-world examples that illustrate how Conjoint Analysis can be used to gauge customer preferences and optimize product offerings. This PPT is a must-have for executives looking to leverage data-driven insights to refine their product strategies and enhance market positioning.

The presentation includes detailed templates to facilitate the design and implementation of Conjoint Analysis in your organization. These templates are designed to streamline the process, from determining the study type to analyzing the data, ensuring that you can efficiently gather and interpret valuable consumer insights. This resource is essential for any executive aiming to stay ahead in a competitive market.

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Source: Best Practices in Pricing Strategy, Market Analysis PowerPoint Slides: Conjoint Analysis Primer PowerPoint (PPTX) Presentation, LearnPPT Consulting