Please register (it's free!) or login to view the remaining preview.

If you are logged in, your referral link [?] is automatically included below.

EMBED CODE (Copy and Paste)

DOCUMENT DESCRIPTION

The decision for pricing a product or service isn't as simple as it seems. Pricing way above the rival products risks not attracting the required customers while charging way below the competitor products could be equally detrimental.

Manufacturers can utilize research to have a better understanding on what consumers are willing to pay for a product. There are a host of research-based pricing approaches available. This deck provides a detailed overview of the Van Westendorp Price Sensitivity Meter (PSM) approach.

The Price Sensitivity Meter approach encompasses the following key steps:

1. Plan and Execute Market Research Survey
2. Analyze Data
3. Evaluate Intersections to Determine Price

The PSM is an effective tool of analyzing prices for innovative, emerging products.

Additional topics discussed in this presentation include Direct Price Elicitation, Indirect Price Elicitation, Conjoint Analysis, and Pros & Cons of the PSM approach.

The slide deck also includes some slide templates for you to use in your own business presentations.

Got a question about the product? Email us at [email protected]. If you cannot view the preview above this document description, go here to view the large preview instead.

Source: Price Sensitivity Meter (PSM) PowerPoint document

ABOUT FLEVYPRO

FlevyPro is a subscription service for on-demand business frameworks and analysis tools. FlevyPro subscribers receive access to an exclusive library of curated business documents—business framework primers, presentation templates, Lean Six Sigma tools, and more—among other exclusive benefits. Click here to learn more about FlevyPro and its benefits.

[ What is FlevyPro? ]

This is a FlevyPro document.

Top Flevy Author [?]

Price Sensitivity Meter (PSM)

Sold by LearnPPT (this author has 80 documents)

$20.00

ALL FEES INCLUDED

Add to Cart

Did you know? For $9.00 more, you can download this document PLUS 2 more FlevyPro documents. That's less than $10 per document. Click here for details.

This business document is categorized under:
Business Framework Primers

File Type: PowerPoint (pptx)

Tag(s): Pricing Strategy, Price Sensitivity, Conjoint Analysis

Number of Slides: 21 (includes cover, transition slides)

Purchase includes lifetime product updates. After your purchase, you will receive an email to download this document.

Upload date (first version): Jul 8, 2020

FLEVYPRO LIBRARY

Are you a consultant?
FlevyPro is our subscription service for consulting frameworks and business templates.

It is a must-have for any independent consultant or boutique firm. We arm them with the same—if not greater—access to a library of consulting frameworks that global consulting firms have at their disposal. Learn more about our value proposition to consultants here.

RELATED DOCUMENTS FROM THE FLEVYPRO LIBRARY

	Business Model Innovation (BMI) Tag(s): Pricing Strategy, Innovation, Strategy Development, Business Model Innovation, Value Proposition		Pricing Strategy: B2B Markets Tag(s): Pricing Strategy, B2B
	Price War Strategy Tag(s): Pricing Strategy		Index Pricing Strategy Tag(s): Raw Materials, Pricing Strategy
	Price Sensitivity Analysis (Excel Model) Tag(s): Price Sensitivity, Pricing Strategy		Pricing Management Tag(s): Pricing Strategy
	Price Elasticity Tag(s): Pricing Strategy, Pricing Elasticity		Conjoint Analysis Primer Tag(s): Market Analysis, Pricing Strategy
	Best Practices in Strategic Planning Tag(s): Strategy Execution, Strategy Development, Strategic Planning, Strategic Dialogue		Strategy Map Tag(s): Balanced Scorecard, Strategy Map
	Digital Transformation Strategy (Primer) Tag(s): Digital Strategy, Digital Transformation		Closing the Strategy-to-Performance Gap Tag(s): Corporate Culture, Strategy-to-Performance Gap, Strategic Planning, Strategy Execution, Strategy Development

CUSTOMER TESTIMONIALS

"As a consultant requiring up to date and professional material that will be of value and use to my clients, I find Flevy a very reliable resource.

The variety and quality of material available through Flevy offers a very useful and commanding source for information. Using Flevy saves me time, enhances my expertise and ends up being a good decision."

– Dennis Gershowitz, Principal at DG Associates

"I have used FlevyPro for several business applications. It is a great complement to working with expensive consultants. The quality and effectiveness of the tools are of the highest standards."

– Moritz Bernhoerster, Global Sourcing Director at Fortune 500

"FlevyPro provides business frameworks from many of the global giants in management consulting that allow you to provide best in class solutions for your clients."

– David Harris, Managing Director at Futures Strategy

"The wide selection of frameworks is very useful to me as an independent consultant. In fact, it rivals what I had at my disposal at Big 4 Consulting firms in terms of efficacy and organization."

– Julia T., Consulting Firm Owner (Former Manager at Deloitte and Capgemini)

"Flevy is our 'go to' resource for management material, at an affordable cost. The Flevy library is comprehensive and the content deep, and typically provides a great foundation for us to further develop and tailor our own service offer."

– Chris McCann, Founder at Resilient.World

"FlevyPro has been a brilliant resource for me, as an independent growth consultant, to access a vast knowledge bank of presentations to support my work with clients. In terms of RoI, the value I received from the very first presentation I downloaded paid for my subscription many times over! The quality of the decks available allows me to punch way above my weight – it's like having the resources of a Big 4 consultancy at your fingertips at a microscopic fraction of the overhead."

– Roderick Cameron, Founding Partner at SGFE Ltd

"If you are looking for great resources to save time with your business presentations, Flevy is truly a value-added resource. Flevy has done all the work for you and we will continue to utilize Flevy as a source to extract up-to-date information and data for our virtual and onsite presentations!"

– Debbi Saffo, President at The NiKhar Group

"I have found Flevy to be an amazing resource and library of useful presentations for lean sigma, change management and so many other topics. This has reduced the time I need to spend on preparing for my performance consultation. The library is easily accessible and updates are regularly provided. A wealth of great information."

– Cynthia Howard RN, PhD, Executive Coach at Ei Leadership

"As a small business owner, the resource material available from FlevyPro has proven to be invaluable. The ability to search for material on demand based our project events and client requirements was great for me and proved very beneficial to my clients. Importantly, being able to easily edit and tailor the material for specific purposes helped us to make presentations, knowledge sharing, and toolkit development, which formed part of the overall program collateral. While FlevyPro contains resource material that any consultancy, project or delivery firm must have, it is an essential part of a small firm or independent consultant's toolbox."

– Michael Duff, Managing Director at Change Strategy (UK)

"I like your product. I'm frequently designing PowerPoint presentations for my company and your product has given me so many great ideas on the use of charts, layouts, tools, and frameworks. I really think the templates are a valuable asset to the job."

– Roberto Fuentes Martinez, Manager at Technology Transformation Advisory

"As a niche strategic consulting firm, Flevy and FlevyPro frameworks and documents are an on-going reference to help us structure our findings and recommendations to our clients as well as improve their clarity, strength, and visual power. For us, it is an invaluable resource to increase our impact and value."

– David Coloma, Consulting Area Manager at Cynertia Consulting

"One of the great discoveries that I have made for my business is the Flevy library of training materials.

As a Lean Transformation Expert, I am always making presentations to clients on a variety of topics: Training, Transformation, Total Productive Maintenance, Culture, Coaching, Tools, Leadership Behavior, etc. Flevy usually has just what I need to make my point.

It is well worth the money to purchase these presentations. Sure, I have the knowledge and information to make my point. It is another thing to create a presentation that captures what I want to say. Flevy has saved me countless hours of preparation time that is much better spent with implementation that will actually save money for my clients."

– Ed Kemmerling, Senior Lean Transformation Expert at PMG

"My FlevyPro subscription provides me with the most popular frameworks and decks in demand in today’s market. They not only augment my existing consulting and coaching offerings and delivery, but also keep me abreast of the latest trends, inspire new products and service offerings for my practice, and educate me in a fraction of the time and money of other solutions. I strongly recommend FlevyPro to any consultant serious about success."

– Bill Branson, Founder at Strategic Business Architects

"As a consulting firm, we had been creating subject matter training materials for our people and found the excellent materials on Flevy, which saved us 100's of hours of re-creating what already exists on the Flevy materials we purchased."

– Michael Evans, Managing Director at Newport LLC

"As an Independent Management Consultant, I find Flevy to add great value as a source of best practices, templates and information on new trends. Flevy has matured and the quality and quantity of the library is excellent. Lastly the price charged is reasonable, creating a win-win value for the customer, Flevy and the various authors. This is truly a service that benefits the consulting industry and associated clients. Thanks for providing this service. "

– Jim Schoen, Principal at FRC Group

SELECT CUSTOMERS

Since 2012, we have provided best practices to over 5,000 businesses and organizations of all sizes across the world—in over 130 countries. Below is just a very small sample of our customer base.

Did you know?

The average daily rate of a McKinsey consultant is $6,625 (not including expenses). The average price of a Flevy document is $65.

VIEW BY

Are you a business professional?
Join Flevy and sell your business documents.

Just as the mobile apps market has helped software developers earn sustainable, passive income, we hope Flevy will do the same for business professionals, like yourself. There's no reason to let your IP collect dust when it can be making you perpetual income.

RECOMMENDED DOCUMENTS FROM THE FLEVY MARKETPLACE

	Pricing Strategy Listed under: Strategy, Marketing, & Sales View more from: LearnPPT Top Flevy Author [?] 38-slide PowerPoint deck and supporting Excel workbook. This framework presentation provides an in-depth discussion on Pricing Strategy. Formulating the optimal Pricing Strategy involves considering and answering critical pricing questions, such as: What is the price point to maximize ... [read more]	$49.00 Add to Cart View Details
	Pricing Strategy Workshop Listed under: Corporate Finance Strategy, Marketing, & Sales View more from: Documents & Files Top Flevy Author [?] 133-slide PowerPoint deck. This is a presentation used for conducting a pricing workshop for your organization or a client's. It covers, among others, the following: - Pricing framework & Implementation - OEM pricing - Distributor pricing - New product ... [read more]	$179.99 Add to Cart View Details
	Value-based Pricing Strategy Listed under: Strategy, Marketing, & Sales View more from: PPT Lab Top Flevy Author [?] 47-slide PowerPoint deck. There are 3 common approaches to pricing: Cost-based Pricing, Competitive Pricing, and Value-based Pricing. This presentation discusses A.T. Kearney's approach to Value-based Pricing. Value-based Pricing offers numerous distinct ... [read more]	$39.00 Add to Cart View Details
	Pricing Strategy Implementation Toolkit Listed under: Organization, Change, & HR Strategy, Marketing, & Sales View more from: Documents & Files Top Flevy Author [?] 63-slide PowerPoint deck. This toolkit is focused on the point at which we actually ask the customer for a price increase. None of the strategic value of a pricing recommendation matters unless we take action with the customer. There are several tools and ... [read more]	$89.99 Add to Cart View Details
	Strategic Pricing Framework and Tactics Listed under: Corporate Finance Strategy, Marketing, & Sales View more from: STRATICX Top Flevy Author [?] 56-slide PowerPoint deck. Pricing products and services is one of the most complex and overlooked elements of a strategy. This document provides a guide and framework to help build better understanding of different strategies and tactics available. Areas covered ... [read more]	$49.00 Add to Cart View Details
	Pricing Strategy Template Listed under: Strategy, Marketing, & Sales View more from: Demand Metric Top Flevy Author [?] 6-page Word document. Pricing is the core marketing component to any successful produce or service. We created the Pricing Strategy Template to help you understand the considerations for establishing a price for a product. The determination of product pricing ... [read more]	$39.95 Add to Cart View Details
	Best Practices in Price Increase Execution Listed under: Organization, Change, & HR Strategy, Marketing, & Sales View more from: Documents & Files Top Flevy Author [?] 23-slide PowerPoint deck. - In many industries, price is a crucial lever for driving higher profitability. Nevertheless, many companies do not use a systematic process for price management. Applying best practices to the tactical execution of a price increase can ... [read more]	$39.99 Add to Cart View Details
	Spare Parts Pricing Strategy Listed under: Organization, Change, & HR Strategy, Marketing, & Sales View more from: Documents & Files Top Flevy Author [?] 67-slide PowerPoint deck. This presentation outlines a strategic approach for focusing on part segmentation and market-based pricing to improve proprietary parts business. This document gives an overview of the objectives and scope of the project, parts ... [read more]	$59.99 Add to Cart View Details
	Solutions Pricing Workshop Listed under: Organization, Change, & HR Strategy, Marketing, & Sales View more from: Documents & Files Top Flevy Author [?] 35-slide PowerPoint deck. While many organizations have "taken the plunge" into the solutions game (or so they think), they often times are providing an offering to the market / playing a supplier role that is not really a solution. This ... [read more]	$20.00 Add to Cart View Details
	Pricing Perception This is a FlevyPro [?] document. What is FlevyPro? Subscribe and Save as a FlevyPro member! 24-slide PowerPoint deck. Price Wars have broken out in consumer industries around the world. In fact, retailers such as ALDI, Amazon, and Walmart have used price to position themselves against traditional competitors in the market, pinching margins all around. ... [read more]	$20.00 Add to Cart View Details