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Price Sensitivity Meter (PSM)   21-slide PPT PowerPoint presentation (PPTX)
$25.00

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Price Sensitivity Meter (PSM) (PowerPoint PPTX)

File Type: 21-slide PPT PowerPoint presentation (PPTX)

$25.00
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This framework is developed by a team of former McKinsey and Big 4 consultants. The presentation follows the headline-body-bumper slide format used by global consulting firms.
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DESCRIPTION

This product (Price Sensitivity Meter [PSM]) is a 21-slide PPT PowerPoint presentation (PPTX), which you can download immediately upon purchase.

The decision for pricing a product or service isn't as simple as it seems. Pricing way above the rival products risks not attracting the required customers while charging way below the competitor products could be equally detrimental.

Manufacturers can utilize research to have a better understanding on what consumers are willing to pay for a product. There are a host of research-based pricing approaches available. This deck provides a detailed overview of the Van Westendorp Price Sensitivity Meter (PSM) approach.

The Price Sensitivity Meter approach encompasses the following key steps:

1. Plan and Execute Market Research Survey
2. Analyze Data
3. Evaluate Intersections to Determine Price

The PSM is an effective tool of analyzing prices for innovative, emerging products.

Additional topics discussed in this presentation include Direct Price Elicitation, Indirect Price Elicitation, Conjoint Analysis, and Pros & Cons of the PSM approach.

The slide deck also includes some slide templates for you to use in your own business presentations.

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Source: Best Practices in Pricing Strategy, Price Sensitivity, Conjoint Analysis PowerPoint Slides: Price Sensitivity Meter (PSM) PowerPoint (PPTX) Presentation, LearnPPT Consulting


$25.00
FlevyPro price: FREE (included in subscription)
This framework is developed by a team of former McKinsey and Big 4 consultants. The presentation follows the headline-body-bumper slide format used by global consulting firms.
Add to Cart
  

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OVERVIEW

File Type: PowerPoint pptx (PPTX)
Number of Slides: 21 (includes cover and all slides)


ABOUT THE AUTHOR

Author: LearnPPT Consulting
Additional documents from author: 98

We are a team of management consultants trained by top tier global consulting firms (including McKinsey, BCG, Deloitte, EY, Capgemini) with a collective experience of several decades. We specialize in business frameworks based on real-life consulting engagements.

We have served 100s of clients that range from Fortune 500 companies to tech startups to $1B+ private companies. [read more]


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