Unlock all 22 preview images:
Price Sensitivity Meter (PSM) (PowerPoint PPTX)
BUY WITH CONFIDENCE
DESCRIPTION
This product (Price Sensitivity Meter [PSM]) is a 21-slide PPT PowerPoint presentation (PPTX), which you can download immediately upon purchase.
The decision for pricing a product or service isn't as simple as it seems. Pricing way above the rival products risks not attracting the required customers while charging way below the competitor products could be equally detrimental.
Manufacturers can utilize research to have a better understanding on what consumers are willing to pay for a product. There are a host of research-based pricing approaches available. This deck provides a detailed overview of the Van Westendorp Price Sensitivity Meter (PSM) approach.
The Price Sensitivity Meter approach encompasses the following key steps:
1. Plan and Execute Market Research Survey
2. Analyze Data
3. Evaluate Intersections to Determine Price
The PSM is an effective tool of analyzing prices for innovative, emerging products.
Additional topics discussed in this presentation include Direct Price Elicitation, Indirect Price Elicitation, Conjoint Analysis, and Pros & Cons of the PSM approach.
The slide deck also includes some slide templates for you to use in your own business presentations.
Got a question about the product? Email us at flevypro@flevy.com. If you cannot view the preview above this document description, go here to view the large preview instead.
Source: Best Practices in Pricing Strategy, Price Sensitivity, Conjoint Analysis PowerPoint Slides: Price Sensitivity Meter (PSM) PowerPoint (PPTX) Presentation, LearnPPT Consulting
Did you need more documents?
Consider a FlevyPro subscription from $39/month. View plans here.
For $14.00 more, you can download this document plus 2 more FlevyPro documents. That's just $13 each.
OVERVIEW
(PPTX)
We are a team of management consultants trained by top tier global consulting firms (including McKinsey, BCG, Deloitte, EY, Capgemini) with a collective experience of several decades. We specialize in business frameworks based on real-life consulting engagements.
We have served 100s of clients that range from Fortune 500 companies to tech startups to $1B+ private companies.
[read more]
ABOUT FLEVYPRO
FlevyPro is a subscription service for on-demand business frameworks and analysis tools. FlevyPro subscribers receive access to an exclusive library of curated business documents—business framework primers, presentation templates, Lean Six Sigma tools, and more—among other exclusive benefits.
Click here to learn more about FlevyPro and its benefits.
Pricing Strategy Workshops Meeting Facilitation/Management Product Strategy Costing SaaS Cost Reduction Assessment Management Accounting Product Launch Strategy Supply Chain Analysis Communications Strategy Personality Types Alliances Consulting Frameworks Strategy Frameworks Local Culture Agile Change Management Soft Skills Feedback Cognitive Bias Product Management Net Promoter Score KPI Strategy Development Strategic Thinking B2B
