Unlock all 28 preview images:
Conjoint Analysis Primer (PowerPoint PPTX)
BUY WITH CONFIDENCE
DESCRIPTION
This product (Conjoint Analysis Primer) is a 27-slide PPT PowerPoint presentation (PPTX), which you can download immediately upon purchase.
Marketing Research is of immense value for executives in deciding how much to price their products. One of the methods that researchers most commonly adopt is the Conjoint (Trade-off) Analysis. The method helps in identifying product features that consumers prefer, discerning the impact of price changes on demand, and estimating the probability of product acceptance in the market.
In contrast to directly inquiring from the respondents about the most important feature in a product, Conjoint Analysis makes the survey participants assess potential product profiles. These product profiles comprise various linked—or conjoined—product features, therefore the analysis is termed "Conjoint Analysis." The Conjoint Analysis can be applied in different units across an enterprise—e.g., product development, product positioning, or product line analysis.
This presentation provides a detailed overview of the Conjoint Analysis, the key phases of the analysis, and the 7 types of Conjoint Analysis:
1. Two-Attribute Tradeoff Analysis
2. Full-Profile Conjoint Analysis
3. Adaptive Conjoint Analysis
4. Choice-Based Conjoint Analysis
5. Self-Explicated Conjoint Analysis
6. Max-Diff Conjoint Analysis
7. Hierarchical Bayes Analysis (HB)
The slide deck also includes some slide templates for you to use in your own business presentations.
Got a question about the product? Email us at flevypro@flevy.com. If you cannot view the preview above this document description, go here to view the large preview instead.
Source: Best Practices in Pricing Strategy, Market Analysis PowerPoint Slides: Conjoint Analysis Primer PowerPoint (PPTX) Presentation, LearnPPT Consulting
Did you need more documents?
Consider a FlevyPro subscription from $39/month. View plans here.
For $14.00 more, you can download this document plus 2 more FlevyPro documents. That's just $13 each.
OVERVIEW
(PPTX)
We are a team of management consultants trained by top tier global consulting firms (including McKinsey, BCG, Deloitte, EY, Capgemini) with a collective experience of several decades. We specialize in business frameworks based on real-life consulting engagements.
We have served 100s of clients that range from Fortune 500 companies to tech startups to $1B+ private companies.
[read more]
ABOUT FLEVYPRO
FlevyPro is a subscription service for on-demand business frameworks and analysis tools. FlevyPro subscribers receive access to an exclusive library of curated business documents—business framework primers, presentation templates, Lean Six Sigma tools, and more—among other exclusive benefits.
Click here to learn more about FlevyPro and its benefits.
Pricing Strategy Market Research Workshops Cognitive Bias Meeting Facilitation/Management Psychology Costing Growth Strategy SaaS Entrepreneurship Product Strategy Product Launch Strategy Strategic Planning Positioning Supply Chain Analysis Alliances Communications Strategy Personality Types Local Culture Agile Change Management Soft Skills Feedback Product Management Net Promoter Score KPI M&A (Mergers & Acquisitions)
