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Conjoint Analysis Primer (PowerPoint PPTX)

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Author: LearnPPT TOP AUTHOR [?]

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File Type: 27-slide PowerPoint presentation (PPTX)

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DOCUMENT DESCRIPTION

This product (Conjoint Analysis Primer) is a 27-slide PowerPoint presentation (PPTX), which you can download immediately upon purchase.

Marketing Research is of immense value for executives in deciding how much to price their products. One of the methods that researchers most commonly adopt is the Conjoint (Trade-off) Analysis. The method helps in identifying product features that consumers prefer, discerning the impact of price changes on demand, and estimating the probability of product acceptance in the market.

In contrast to directly inquiring from the respondents about the most important feature in a product, Conjoint Analysis makes the survey participants assess potential product profiles. These product profiles comprise various linked—or conjoined—product features, therefore the analysis is termed "Conjoint Analysis." The Conjoint Analysis can be applied in different units across an enterprise—e.g., product development, product positioning, or product line analysis.

This presentation provides a detailed overview of the Conjoint Analysis, the key phases of the analysis, and the 7 types of Conjoint Analysis:

1. Two-Attribute Tradeoff Analysis
2. Full-Profile Conjoint Analysis
3. Adaptive Conjoint Analysis
4. Choice-Based Conjoint Analysis
5. Self-Explicated Conjoint Analysis
6. Max-Diff Conjoint Analysis
7. Hierarchical Bayes Analysis (HB)

The slide deck also includes some slide templates for you to use in your own business presentations.

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Source: Best Practices in Market Analysis, Pricing Strategy PowerPoint Slides: Conjoint Analysis Primer PowerPoint (PPTX) Presentation, LearnPPT

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This business document is categorized under: Business Framework Primers

File Type: PowerPoint (pptx)

Tag(s): Market Analysis Pricing Strategy

Number of Slides: 27 (includes cover, transition, & marketing slides)

Purchase includes lifetime product updates. After your purchase, you will receive an email to download this document.

Upload date (first version): Jul 22, 2020

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