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Marketing Research is of immense value for executives in deciding how much to price their products. One of the methods that researchers most commonly adopt is the Conjoint (Trade-off) Analysis. The method helps in identifying product features that consumers prefer, discerning the impact of price changes on demand, and estimating the probability of product acceptance in the market. Got a question about the product? Email us at [email protected]. If you cannot view the preview above this document description, go here to view the large preview instead.
Source: Conjoint Analysis Primer PowerPoint document
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This business document is categorized under: File Type: PowerPoint Tag(s): Market Analysis Pricing Strategy Number of Slides: 27 (includes cover, transition slides) Purchase includes lifetime product updates. After your purchase, you will receive an email to download this document. Upload date (first version): Jul 22, 2020 ![]() ![]() |
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