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Aerospace Parts Pricing Segmentation Strategy PPT


This PPT slide, part of the 67-slide Spare Parts Pricing Strategy PowerPoint presentation, outlines a structured approach to developing pricing segments based on observed customer purchasing patterns in the aerospace sector. It categorizes various aerospace parts into distinct segments, facilitating a clearer understanding of market dynamics and customer needs.

On the left, the slide details "Aerospace Client X Part Descriptions," listing components such as body parts, wings, electrical systems, and navigation tools. Each category is broken down into specific items, indicating a comprehensive inventory that clients may consider. This level of detail suggests a thorough analysis of existing offerings and their relevance in the current market.

The right side introduces "New Pricing Segments," which are derived from the purchasing patterns identified. The segments include both old and new structures, power plant and electrical components, and avionics. This differentiation indicates a strategic move to align pricing with the evolving demands of the market. The inclusion of "Narrow Body" and "Wide Body" landing gear and interiors further emphasizes a targeted approach to segmenting products based on aircraft types.

Central to the slide is the "Purchasing Pattern/Trend Analysis," which highlights the criteria used for segment development. It indicates that the analysis is reviewed based on customer, model, and part type. This suggests a data-driven methodology that can enhance decision-making and pricing strategies.

Overall, this slide serves as a foundational tool for understanding how to effectively segment pricing in the aerospace parts market, making it a valuable resource for stakeholders looking to optimize their pricing strategies based on customer behavior.




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