This PPT slide, part of the 98-slide Organic Growth Framework (OGF) PowerPoint presentation, outlines a structured four-step process for formulating and implementing a growth plan. It begins with the first step, "Characterize the Segments," which emphasizes the need to define and understand the market segments that the organization intends to target. This foundational step is crucial, as it sets the stage for subsequent actions.

The second step, "Organize Segments into Implementation Waves," suggests a strategic approach to grouping segments based on their characteristics or potential impact. This organization allows for a more manageable and focused execution of the growth strategy.

Next, the slide addresses the third step: "Estimate Funding and Timing for Each Wave." This step highlights the importance of financial planning and timing in the execution of the growth initiatives. Proper estimation ensures that resources are allocated efficiently, which is vital for maintaining momentum and achieving desired outcomes.

The final step, "Develop Segment-specific Campaigns," indicates the need for tailored marketing efforts aimed at each identified segment. This customization is essential for resonating with target audiences and maximizing engagement.

The slide concludes with a note on the implementation plan, stating that it will provide a clear outline for each wave, detailing the segments to target, duration, and funding requirements. It also cautions that funding estimates should be treated as preliminary, suggesting a flexible approach to financial planning. This structured methodology offers a clear pathway for organizations looking to enhance their growth strategies while ensuring that they remain adaptable to changing market conditions.

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