This PPT slide, part of the 98-slide Organic Growth Framework (OGF) PowerPoint presentation, presents a structured approach to segmentation mapping, specifically utilizing a Propensity-based Segmentation Map. This is identified as Phase 5, Step 1 of a broader framework. The primary focus is on defining market segments based on characteristics identified in earlier phases, particularly Phase 2.

The segmentation map is visually represented in a grid format, with various segments labeled from A to J. Each segment likely corresponds to distinct customer profiles or behaviors, although the specifics of these segments are not detailed in the visible text. The use of colors—differentiating between dark and light shades—suggests a method of categorization that may indicate varying levels of importance or distinctiveness among the segments.

The slide emphasizes the importance of the Propensity-based approach, which likely involves statistical methods to predict customer behaviors and preferences. This can aid in tailoring marketing strategies and product offerings to meet the specific needs of each segment. The reference to an appendix suggests that further details and methodologies are available for those seeking a deeper understanding of the segmentation process.

For potential customers, the key takeaway is the structured methodology for segmenting markets, which can lead to more effective targeting and resource allocation. Understanding these segments can help in making informed decisions that align with customer needs, ultimately driving growth and enhancing market positioning.

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