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DESCRIPTION
This presentation will focus on the second phase of the Customer Analysis process: Segment Customers and Derive Insight.
Customers segment their customer base to better understand their customers. The overall objective of customer segmentation is to analyze customers, find niche opportunities, and create a sustainable competitive advantage.
In this presentation, we will discuss the segmentation process. We will also explore various segmentation methods, criteria, and techniques—including statistical analyses.
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Source: Best Practices in Customer Segmentation, Targeting PowerPoint Slides: Customer Segmentation and Targeting PowerPoint (PPT) Presentation, learnppt
OVERVIEW
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Consulting Training - Customer Analysis
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Customer Segmentation Strategy Development Growth Strategy Market Research Customer Experience Strategic Planning Targeting Consulting Frameworks Strategic Sourcing PowerPoint Diagrams Compilation Positioning Strategy Deployment & Execution Hoshin Kanri Operational Excellence Company Analysis KPI Marketing Plan Development Consulting Training Cost Reduction Assessment Business Model Design Business Model Innovation Customer Decision Journey Product Launch Strategy Product Strategy Pricing Strategy Porter's Five Forces Mobile Strategy Cyber Security Business Transformation Digital Transformation Chief Strategy Officer
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