Strategies to Overcome Mobile Phone Purchase Barriers PPT

This PPT slide, part of the 43-slide Common Consulting Frameworks (How and When to Use) PowerPoint presentation, focuses on the challenge of creating demand for mobile phones by identifying barriers to purchase. It highlights that the primary obstacle is a perceived lack of need among potential customers. This insight is crucial for strategizing how to stimulate demand effectively.

The slide presents a breakdown of reasons why consumers do not purchase mobile phones, with a significant 65% indicating low need as the main factor. Other reasons include perceptions of high cost (26%) and the weight of the device (19%). This data suggests that addressing the perceived need is essential for increasing market penetration.

The strategic challenge outlined is to circumvent and neutralize these barriers. The option matrix provides a framework for evaluating different strategic options based on their potential to increase demand. Three options are presented: a customer education program, a loyalty program, and the addition of product features. Each option is associated with projected costs and potential increases in demand over the current year and over 5 years.

The option matrix indicates that adding product features is the most attractive strategy, with the highest potential for new business and a favorable return on investment. This suggests that enhancing product offerings could be a key driver in shifting consumer perceptions and ultimately increasing sales.

Overall, the slide serves as a strategic tool for executives looking to understand and address the barriers to mobile phone purchases, emphasizing the importance of perceived need and the potential impact of product enhancements.

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