This framework is developed by a team of former McKinsey and Big 4 consultants. The presentation follows the headline-body-bumper slide format used by global consulting firms.
Explore the Products to Platforms Primer by ex-McKinsey & Big 4 consultants. Master strategic platform transformation to enhance market resilience and drive growth. Products to Platforms Primer is a 20-slide PPT PowerPoint presentation slide deck (PPTX) available for immediate download upon purchase.
A Product Platform is the creation of a common core that invites third parties to develop and market an increasing number of product variants. An effective Product Platform enhances management of market vulnerability.
Undertaking the Product to Product Platform Transformation requires strategic understanding and management of conditions, catalysts, challenges that exist in the process.
Using a Product Platform strategy can enhance our company's capability to sustain more customers. Its application becomes more effective when our company applies a Product Platform that best sit our product requirements and tactical operation.
A Product Platform can fall under 1 of 4 categories:
Either way, an effective Product Platform must go beyond facilitating learning. It facilitates synergy towards achievement of shared goals.
This deck also includes slide templates for you to use in your own business presentations.
Our PPT delves into the intricacies of transforming products into platforms, emphasizing the need for a strategic approach to navigate market conditions, catalysts, and challenges. The shift from a product-centric to a platform-centric model is not merely a trend, but a potent strategy to stay competitive in a fragmented market. By leveraging a common core, companies can invite third-party innovations, creating a diverse ecosystem that drives growth and reduces investment risks.
The primer provides a comprehensive overview of the different types of product platforms, including Aggregation, Social, Mobilization, and Learning Platforms. Each type is dissected to show how they can be tailored to meet specific business needs, enhancing the ability to respond to market changes swiftly. The document also highlights the importance of understanding market vulnerability and provides tools to assess and mitigate risks effectively.
Included are actionable templates for immediate application in your business strategy sessions. These templates are designed to help you map out the conditions, catalysts, and challenges specific to your industry, ensuring a well-rounded approach to platform development. This resource is indispensable for executives looking to future-proof their business models and drive sustainable growth.
This PPT slide outlines the transformation of traditional products into product platforms, focusing on 3 key areas: conditions, catalysts, and challenges.
"Conditions" examines the market environment for transformation, with examples from home appliances, automotive, and furniture sectors, indicating varying vulnerability to change.
"Catalysts" addresses the timing of transformation, identifying factors that trigger market changes, essential for organizations to adapt and seize opportunities.
"Challenges" explores the obstacles companies face in transformation efforts, highlighting the need for strategies that enhance responsiveness and adaptability.
Successful transitions to product platforms occur when conditions, catalysts, and challenges are effectively managed, emphasizing a strategic approach to navigate market dynamics.
The Product Platform strategy enhances a company's ability to attract and retain a broader customer base through a robust network of innovative producers. It fosters distributed innovation, enabling participants to learn and scale more effectively. Traditional metrics like speed and production innovation shift towards broader concepts of scale and scope, acknowledging the costs of developing core product infrastructure. This investment allows third-party innovators to contribute, making them integral to the platform's success. The evolving role of the platform owner reflects a decentralization of capabilities and knowledge, enhancing agility and responsiveness to market needs. The importance of product variants and their perceived value drives participant engagement, highlighting the need for strategic investment in product development and stakeholder engagement for organizations transitioning to a platform-based model.
This PPT slide outlines critical questions for managing market vulnerability, focusing on customer diversity and product relevance. It questions whether the user base has varied needs, indicating that limited customization can expose markets to disruption. Markets with standardized offerings may fail to meet fragmented customer demands. Adopting a Product Platform-based business model enhances responsiveness to diverse needs, enabling faster market entry and allowing third parties to create tailored offerings. The second question addresses the product's essentiality; if a product is critical, third parties are more likely to innovate around it, fostering collaboration and enhancing value. Conversely, a non-central product may deter investment and lead to stagnation. Leveraging a platform-based model helps companies mitigate vulnerabilities and adapt to evolving market demands.
This PPT slide outlines critical elements for transitioning from a traditional product model to a product platform approach, focusing on 3 main areas: market conditions, catalysts, and challenges. Understanding market conditions is essential, as products are often integrated and standardized, requiring customers to adapt to various uses. Key catalysts include enabling technology, which provides the digital infrastructure for enhanced connectivity, and the shift in customer mindset from passive consumers to active customizers demanding tailored solutions. The platform concept refers to scalable systems that promote user learning and collaboration. Potential challenges include revenue cannibalization from customizable options, obsolescence of certain assets, and the need to reassess manufacturing capabilities. This transition challenges core assumptions about customer needs and competition, prompting companies to rethink their collaborators versus competitors.
Source: Best Practices in Product Strategy, Platform Strategy PowerPoint Slides: Products to Platforms Primer PowerPoint (PPTX) Presentation Slide Deck, LearnPPT Consulting
This framework is developed by a team of former McKinsey and Big 4 consultants. The presentation follows the headline-body-bumper slide format used by global consulting firms.
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