BUY WITH CONFIDENCE
DESCRIPTION
What is your brand important? Brands is a major driver of consumer behavior. A strong brand leads to higher market share and higher profit margins. It serves as a significant competitive advantage.
In this presentation, we understand what "brand" is dig deeper into why it's important. Discussion topics include an understanding of what makes a brand a great brand and an understand why branding is not just about marketing.
This PPT provides a comprehensive 5-phase approach to customer analysis, with strategic branding occurring in the third phase. It emphasizes the importance of understanding customer needs and behaviors to effectively position your brand. The methodology ensures that your brand resonates with your target audience, creating a strong connection that drives loyalty and market share.
A brand is more than just a logo or tagline; it is a promise to your customers. This presentation delves into the core elements that make a brand great, such as emotional benefits, quality, and product specifications. By dissecting these components, you will gain insights into how to build and maintain a brand that stands out in a crowded marketplace.
Brand strength is highly correlated with market share growth, as demonstrated in various industry examples. This document highlights the critical role of brand perception in both mature markets and online shopping environments. By leveraging these insights, you can develop a robust brand strategy that not only attracts, but retains customers, ensuring long-term business success.
Got a question about the product? Email us at flevypro@flevy.com. If you cannot view the preview above this document description, go here to view the large preview instead.
Source: Best Practices in Customer Analysis, Brand Strategy, Strategic Branding PowerPoint Slides: Strategic Branding PowerPoint (PPT) Presentation, LearnPPT Consulting
Did you need more documents?
Consider a FlevyPro subscription from $39/month. View plans here.
For $14.00 more, you can download this document plus 2 more FlevyPro documents. That's just $13 each.
OVERVIEW
(PPT)
We are a team of management consultants trained by top tier global consulting firms (including McKinsey, BCG, Deloitte, EY, Capgemini) with a collective experience of several decades. We specialize in business frameworks based on real-life consulting engagements.
We have served 100s of clients that range from Fortune 500 companies to tech startups to $1B+ private companies.
[read more]
ABOUT FLEVYPRO
FlevyPro is a subscription service for on-demand business frameworks and analysis tools. FlevyPro subscribers receive access to an exclusive library of curated business documents—business framework primers, presentation templates, Lean Six Sigma tools, and more—among other exclusive benefits.
Click here to learn more about FlevyPro and its benefits.
This document is available as part of the following discounted bundle(s):
Save %!
Consulting Training - Customer Analysis
This bundle contains 5 total documents. See all the documents to the right.
Brand Strategy Digital Transformation Customer Experience Procurement Strategy Artificial Intelligence Valuation Corporate Board Shareholder Value M&A (Mergers & Acquisitions) Sales Deck Proposal Writing & Development Proposal Template Chief Strategy Officer Pyramid Principle Positioning Marketing Plan Development Disruption Breakout Strategy Strategy Development Consulting Frameworks Growth Strategy Sales Cost Reduction Assessment Customer Decision Journey Natural Language Processing Fourth Industrial Revolution Robotic Process Automation Mobile Strategy Cyber Security Business Transformation Product Launch Strategy
![]() |
Download our FREE Strategy & Transformation Framework Templates
Download our free compilation of 50+ Strategy & Transformation slides and templates. Frameworks include McKinsey 7-S, Balanced Scorecard, Disruptive Innovation, BCG Curve, and many more. |