This PPT slide, part of the 62-slide Strategy Chessboard PowerPoint presentation, presents a strategic framework aimed at navigating an unpredictable industry through the launch of significant initiatives alongside smaller, focused efforts. It highlights insights from prominent business theorists Gary Hamel and C.K. Prahalad, who argue that organizations must actively compete for future relevance by addressing 3 key areas.

First, the competition for intellectual leadership is emphasized. This involves envisioning the benefits that customers will seek in the future, thus requiring firms to innovate and anticipate market needs. Second, the management of migration paths is crucial. This aspect pertains to establishing industry standards that will guide the evolution of the market, ensuring that a company remains at the forefront of industry developments. Third, the competition for market share is discussed. Here, the focus shifts to how companies can position themselves based on value, cost, and service, which are critical in maintaining a strong market presence.

The slide also references Thomas Kratzer's concept of Preferred Futures, suggesting that organizations should proactively shape uncertain markets by steering their development towards a desired future state. This involves conducting scenario analyses to identify and pursue an attractive industry future.

Overall, the content encourages executives to think strategically about how to position their organizations in a rapidly changing environment. By launching bold initiatives while also focusing on smaller, targeted actions, companies can better navigate uncertainty and drive future growth. This framework serves as a guide for leaders looking to refine their strategic approach in a complex market landscape.

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