This PPT slide, part of the 35-slide Solutions Pricing Workshop PowerPoint presentation, outlines a strategic transition in Ryder's business model, moving from a product-centric approach to a customer-centric logistics solution framework. Initially, Ryder focused on individual offerings like truck rentals and automobile transports, which are depicted on the left side of the slide. This traditional model is represented by the "U-RENT" branding, indicating a reliance on standalone products.
The financial performance is highlighted in the center, showcasing net earnings from continuing operations over 3 years: 1996, 1997, and 1998. The figures reveal a significant turnaround, with earnings moving from a loss of $19 million in 1996 to $160 million in 1997, followed by a slight decline to $159 million in 1998. The $180 million increase in earnings underscores the effectiveness of the strategic shift.
On the right side, the slide illustrates the new focus on integrated logistics solutions. This transformation emphasizes a comprehensive approach, including complete inbound and outbound logistics solutions, customer inventory management, and a one-stop shop for fleet management, operations, and maintenance. The visual elements, such as the warehouse and transportation icons, reinforce the holistic nature of the services being offered.
This shift not only reflects a change in service delivery, but also indicates a deeper understanding of customer needs, positioning Ryder as a more valuable partner in logistics. Potential customers can glean that adopting such a customer-focused model can lead to substantial financial improvements and enhanced service offerings. The slide effectively communicates the rationale and outcomes of this strategic pivot, making it a compelling case for similar transformations in their own organizations.
This slide is part of the Solutions Pricing Workshop PowerPoint presentation.
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