This PPT slide, part of the 98-slide Organic Growth Framework (OGF) PowerPoint presentation, outlines a structured four-step process for formulating and implementing a growth plan. It emphasizes the importance of segmenting the market effectively to maximize investment and resource allocation. The first step, "Characterize the Segments," involves identifying and defining the various market segments that the organization could target. This foundational work sets the stage for the subsequent steps.

The second step, "Organize Segments into Implementation Waves," suggests grouping the identified segments into manageable phases for execution. This approach allows for a more streamlined focus on specific segments at a time, ensuring that efforts are concentrated and effective.

Next, "Estimate Funding and Timing for Each Wave" highlights the necessity of financial planning and scheduling. This step is crucial as it provides a framework for understanding the resources required for each segment and when those resources will be needed. It’s a critical part of ensuring that the growth plan is not only ambitious, but also feasible.

Finally, "Develop Segment-specific Campaigns" indicates the need for tailored marketing and operational strategies for each segment. This step ensures that the approach is not one-size-fits-all, but rather customized to meet the unique needs of each target market.

The slide concludes with a reminder that funding allocations should be specified for all waves and segments, though these should be viewed as estimates. This acknowledgment of uncertainty is vital for realistic planning and execution. Overall, the slide presents a clear, methodical approach to growth strategy that can guide decision-making at the executive level.

EXPLORE MORE SLIDES FROM THIS PRESENTATION

EXPLORE MORE PRESENTATIONS ON

Strategy Development Growth Strategy Marketing Plan Development