Strategic Segmentation for Sequential Marketing Waves PPT

This PPT slide, part of the 98-slide Organic Growth Framework (OGF) PowerPoint presentation, presents a framework for organizing market segments into sequential waves for marketing campaigns. It outlines Phase 5, Step 2, focusing on how segments can be visually bundled to optimize marketing efforts. The segmentation map illustrates 3 distinct waves, each containing specific segments labeled A through J.

In Wave 1, Segment A is highlighted, indicating the initial focus for marketing outreach. Wave 2 includes segments F and G, which are adjacent to A, suggesting a strategic approach to leverage existing customer relationships. This adjacency is crucial as it allows for a more cohesive marketing strategy, enhancing the effectiveness of the campaigns. Wave 3 introduces segments E and J, indicating the next phase of engagement.

The guidance provided emphasizes that waves should consist of adjacent segments. This adjacency is key to creating synergy in marketing efforts, as it allows for a more integrated approach to customer engagement. The visual representation aids in understanding how to sequence these segments logically, ensuring that each wave builds upon the previous one.

Overall, the slide serves as a practical tool for marketers looking to structure their campaigns effectively. It encourages a methodical approach to segmenting the market, promoting a clear understanding of how to maximize impact through strategic bundling of related segments. This framework can be particularly beneficial for organizations aiming to enhance their marketing strategies by focusing on customer behaviors rather than solely on product differentiation.

This slide is part of the Organic Growth Framework (OGF) PowerPoint presentation.

This presentation is created by former McKinsey, BCG, Deloitte, EY, and Capgemini consultants. It is an emerging Growth Strategy framework that focuses on changing customer behaviors, instead of product differentiation.

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