Digital Maturity Framework: Capabilities Assessment PPT
This PPT slide, part of the 76-slide Digital Strategy in Higher Education PowerPoint presentation, presents a digital maturity framework focused on various capabilities across 4 levels of development: Emerging, Developing, Defined, and Advanced. Each capability—CRM, User Experience, and Content—is assessed at these levels, illustrating the progression from basic to sophisticated practices.
For CRM, the transition from no formal system in the Emerging stage to an enterprise standard solution in the Advanced stage highlights the increasing importance of structured customer interactions. As organizations mature, they begin to leverage CRM data not just for tracking, but also for personalization and strategic leadership.
User Experience evolves from a lack of formal strategy in the Emerging level to a comprehensive alignment with enterprise goals in the Advanced level. Early stages show disparate user experiences based on various factors, while later stages emphasize a consistent tone and user-driven design, indicating a shift towards a more customer-centric approach.
Content capabilities also reflect a similar trajectory. Initially, content is created without a clear strategy or user research. As organizations progress, content becomes more integrated and tailored to user needs, with advanced stages showcasing multi-lingual support and dynamic content generation based on user behavior and CRM insights.
This framework serves as a guide for organizations aiming to enhance their digital maturity. It emphasizes the need for strategic alignment, user-centric design, and data-driven content development. Understanding where an organization stands within this framework can inform targeted improvements and investments in digital capabilities.
This slide is part of the Digital Strategy in Higher Education PowerPoint presentation.
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