Digital KPIs across the Student Lifecycle PPT

This PPT slide, part of the 76-slide Digital Strategy in Higher Education PowerPoint presentation, outlines potential digital key performance indicators (KPIs) tailored for various user segments within the student lifecycle in higher education. It categorizes these KPIs into 4 main phases: Pool of Possible Students, Current Students, Assess & Graduate, and Alumni. Each phase highlights specific metrics that can be utilized to gauge effectiveness and engagement.

In the initial phase, "Trigger & Search," the focus is on assessing the effectiveness of digital marketing efforts. Metrics include the percentage of marketing spend on digital channels and the return on investment from these initiatives. This sets the stage for understanding how potential students are attracted to the institution.

As students move into the "Research & Consider" phase, engagement becomes crucial. Metrics such as the volume of visits to digital channels and the application conversion rate are emphasized. This phase also introduces user experience (UX) considerations, including user satisfaction surveys and completion rates for tasks, which are vital for optimizing the prospective student journey.

For "Current Students," the slide continues to track engagement through metrics like the frequency of logins to educational platforms and social media activity. The importance of data quality and user insights is reiterated, highlighting the need for institutions to capture and analyze user data effectively.

In the "Assess & Graduate" phase, the focus shifts to evaluating the effectiveness of communication channels and the completion of online processes. Finally, for Alumni, engagement metrics include social media activity and personalized offers, ensuring institutions maintain a connection with graduates.

Overall, this slide serves as a strategic framework for higher education institutions to measure and enhance their digital engagement across the entire student lifecycle.

This slide is part of the Digital Strategy in Higher Education PowerPoint presentation.

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Digital Transformation Education User Experience Key Performance Indicators Return on Investment KPI

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