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DESCRIPTION
This presentation discusses Customer Relationship Management (CRM) strategy and developing the Customer Experience (CXP). This is the final phase of the Customer Analysis Approach and where all the previous analyses and recommendations must come together cohesively—e.g. the value proposition, economic model, technology considerations, etc.
This presentation is structured into 3 sections:
1. CRM Design
2. CXP Design
3. Strategy Implementation
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Source: Best Practices in Customer Experience, Customer Relationship Management PowerPoint Slides: CRM and the Customer Experience PowerPoint (PPT) Presentation, learnppt
OVERVIEW
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Consulting Training - Customer Analysis
This bundle contains 5 total documents. See all the documents to the right.
Customer Experience Customer Decision Journey Digital Transformation Demand Planning Robotic Process Automation Big Data Shareholder Value Customer-centric Organization Creativity Business Framework PowerPoint Diagrams Growth Strategy Porter's Five Forces Financial Modeling Business Case Development Business Case Example Innovation Management Ideation Targeting Service Design Balanced Scorecard Cyber Security Mobile Strategy Marketing Plan Development SWOT Valuation M&A (Mergers & Acquisitions) Strategy Deployment & Execution Business Transformation PDCA Lean Management/Enterprise Problem Solving Organizational Design Core Competencies Customer Segmentation Customer Satisfaction
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