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Strategic Prioritization Using the Directional Policy Matrix PPT


The Directional Policy Matrix (DPM) serves as a strategic tool for evaluating business segments or industries, offering a more detailed analysis compared to the BCG matrix. Originally developed by Shell, the DPM incorporates a manufacturing perspective, which may influence its applicability across different sectors. The framework aligns with principles from Porter's analysis, focusing on long-term profitability and market positioning.

This PPT slide, part of the 43-slide Common Consulting Frameworks (How and When to Use) PowerPoint presentation, outlines how the DPM categorizes market sectors based on 2 axes: market attractiveness and competitive position. The matrix is divided into quadrants that suggest specific strategic actions. For segments deemed unattractive and weak, the recommendation is to divest or consider a phased withdrawal. This indicates a cautious approach, suggesting that resources should be reallocated to more promising areas.

In contrast, segments that are attractive and strong are categorized as leaders, where growth strategies are encouraged. The slide emphasizes that investment should be prioritized in these areas to maximize returns. It also notes that businesses in the average category should proceed with care, balancing risk and opportunity.

The DPM's structured approach allows for a quantifiable assessment of market potential, guiding executives in making informed decisions about resource allocation. By weighting and ranking criteria, organizations can better understand where to focus their efforts for optimal growth. This slide provides valuable insights for decision-makers looking to prioritize investments and strategically manage their portfolios.




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