Strategic SWOT Analysis Framework for Business Units PPT


This PPT slide, part of the 50-slide Business Unit Strategic Plan Training PowerPoint presentation, presents a structured SWOT analysis framework tailored for business units (BUs). It is divided into 4 quadrants, each addressing a critical aspect of strategic evaluation. At the center is "YOUR BU," emphasizing the focus on the specific business unit under consideration.

The top left quadrant, labeled "BUILD ON STRENGTHS," prompts leaders to identify key assets and competencies that reinforce their BU's position in the market. This encourages a deep dive into what makes the BU robust and how these strengths can be leveraged for growth.

In the top right quadrant, "CONVERT OPPORTUNITIES," the focus shifts to external factors. It asks pertinent questions about evolving demand and supply dynamics, industry chain economics, and potential disruptions. This section is crucial for understanding how to capitalize on emerging opportunities that align with the BU's strengths.

The bottom left quadrant, "ADDRESS WEAKNESSES," challenges executives to confront internal vulnerabilities. It encourages an honest assessment of the assets or competencies that may hinder the BU's competitive stance. Recognizing these weaknesses is vital for developing strategies to mitigate risks.

Finally, the bottom right quadrant, "NEUTRALIZE THREATS," emphasizes the importance of external threats. It prompts leaders to consider competitor actions and industry changes that could impact their BU. This proactive approach is essential for crafting strategies that safeguard the BU's position.

Overall, this slide serves as a comprehensive tool for executives to systematically evaluate their business unit's strategic position, ensuring that both internal and external factors are considered in decision-making.




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