Building a Market Model and Market Sizing (PowerPoint PPTX Slide Deck)

DESCRIPTION

This product (Building a Market Model and Market Sizing) is a 22-slide PPT PowerPoint presentation slide deck (PPTX), which you can download immediately upon purchase.

A key choice in any business strategy is 'where to play'. This understanding the market that the business chooses to compete in with a clear understanding of key customer, geographies, products, growth, value, competitors and shares etc.

A fundamental requirement for any market assessment is the ability to 'size' the market to help a business understand and make choices on the dynamics and drivers mentioned before.

Market sizing is an art – being a mixture of hard data and subjective inputs and having a clear methodology is an essential requirement to ensure these elements are managed correctly.

This powerpoint document is a Market Sizing 101 for those interested in developing a basic framework and methodology to build their skills upon.

This document delves into the objectives of market sizing, providing a structured approach to gathering and validating data from various sources such as industry reports, competitor data, and client financials. It emphasizes the importance of conducting thorough interviews to ensure the accuracy and reliability of the data collected. The step-by-step methodology outlined in this presentation ensures that all relevant segments, time periods, and data details are meticulously considered.

The framework presented in this document guides you through the process of building and structuring a market model, using real-world examples to illustrate key concepts. It covers essential aspects like market volume, retail sales value, wholesale value, and market profit, ensuring a comprehensive understanding of the market landscape. The document also highlights the significance of reviewing and validating data sources to maintain the integrity of the market model.

By following the detailed steps and best practices outlined, executives can make informed decisions based on robust market assessments. This document is an invaluable resource for those looking to enhance their market sizing capabilities and drive strategic growth initiatives.

Source: Best Practices in Market Research, Market Analysis, Market Intelligence PowerPoint Slides: Building a Market Model and Market Sizing PowerPoint (PPTX) Presentation Slide Deck, STRATICX

PPT SLIDE DEEP DIVES

Framework for Integrated Market Sizing Analysis

This PPT slide outlines a structured approach to market sizing, emphasizing the importance of an integrated Excel model. It presents a clear progression through various steps necessary for building a robust market model. Step 0 identifies the core question that guides the analysis. This foundational question is critical, as it shapes the direction of the entire modeling process.

Step 1 focuses on sourcing data, highlighting the need for reliable and relevant information to inform the model. The quality of the sources directly impacts the integrity of the analysis. Step 2 involves structuring the data, which is essential for ensuring that the model can effectively process and analyze the information gathered.

At the center of the slide is the "Integrated Excel Model," which serves as the hub for all data inputs. This model allows for the synthesis of raw and derived data, making it easier to manipulate and analyze. The outputs from this model are varied and significant. They include 'What-if' results, which enable scenario analysis, and the distribution of outcomes that provide insights into potential market dynamics.

Optimal actions can be derived from the model, guiding strategic decisions based on the analysis. Lastly, the model allows for the confirmation or rejection of hypotheses, ensuring that the insights generated are grounded in data. The slide suggests that the process is iterative, with revised analysis and data requirements feeding back into the earlier steps, ensuring continuous improvement of the model. This structured approach is essential for any organization looking to make informed decisions based on market sizing.

Market Segmentation Framework for Beverage Industry

This PPT slide outlines a structured approach to market sizing within the beverage industry, specifically focusing on Australia. It emphasizes the importance of defining relevant segments to identify strategic opportunities. The content is organized into several key categories: Product, Channel, Geography, Customer, and Competitor.

Under the Product category, various beverage types are listed, including soft drinks, flavored milk, juices, packaged water, energy drinks, sport drinks, RTD tea, and others. Each type is accompanied by descriptors that highlight market characteristics, such as "the largest category" for soft drinks and "fast growing" for energy drinks.

The Channel section categorizes distribution methods, including QSR/National, fast food/food courts, take away food/kiosks/bakery, and grocery & convenience. This segmentation helps in understanding where immediate consumption (IC) occurs, which is crucial for targeting specific consumer behaviors.

Geography is represented by letters (X, Y, Z, A), likely indicating different regions or market areas within Australia. The Customer section segments the audience by age, ranging from under 11 years to over 71 years, which is essential for tailoring marketing strategies to specific demographics.

Lastly, the Competitor section identifies market players, noting a market leader and their respective market shares. This information provides insight into the competitive positioning within the industry.

Overall, the slide serves as a practical example of how to dissect the beverage market into actionable segments, allowing for targeted strategies that align with consumer preferences and market dynamics. Understanding these segments can aid in making informed decisions regarding product development and marketing initiatives.

Structured Approach to Market Sizing Steps

This PPT slide outlines a structured approach to market sizing, delineating 5 essential steps. Each step is crucial for developing a comprehensive market model.

Step 0 emphasizes the importance of understanding the issue at hand. This foundational stage sets the context for the entire market sizing process. Clarity in what needs to be addressed is vital for effective analysis.

Step 1 involves gathering available sources. This step encourages the collection of data from various resources, ensuring that the analysis is grounded in reliable information. The quality of the sources directly impacts the accuracy of the market model.

Step 2 focuses on deciding the relevant details. Here, the objective is to filter through the gathered information and identify what is pertinent to the specific market sizing exercise. This step is about honing in on the most impactful data points that will inform the model.

Step 3 is about building the framework and structuring the model. This is where the theoretical groundwork is laid out, creating a blueprint that will guide the analysis. A well-structured model is essential for deriving meaningful insights.

Step 4 involves completing the model. This step is about finalizing the analysis and ensuring that all components are integrated effectively.

Finally, Step 5 is about checking the integrity of the model. This critical review ensures that the model is robust and that the findings are credible.

Overall, this slide serves as a roadmap for executives looking to navigate the complexities of market sizing, highlighting the systematic approach needed for accurate and actionable insights.

Comprehensive Data Sources for Market Sizing

This PPT slide outlines the initial step in a structured approach to market sizing, emphasizing the importance of gathering diverse sources of information. The central theme is the categorization of general sources into 3 main types: Industry Reports, Competitor Data, and Client Data.

Under Industry Reports, a variety of sources are listed, including well-known research firms like AC Nielsen and IBIS, alongside broker reports and press releases. This highlights the necessity of leveraging established research to gain insights into market dynamics.

Competitor Data is another critical category. It includes competitor annual reports, websites, and directories like yellow pages. This information is crucial for understanding the positioning and performance of competitors in the market.

Client Data focuses on internal resources, such as client financials, internal studies, and customer surveys. This data is vital for tailoring strategies that align with client needs and market expectations.

The slide also emphasizes the role of interviews, categorized separately. Engaging with experts and industry associations is portrayed as essential for validating the gathered data. This suggests that qualitative insights are as important as quantitative data in forming a comprehensive market understanding.

Overall, the slide serves as a foundational guide for executives looking to approach market sizing methodically. It underscores the need for a multi-faceted data collection strategy to inform decision-making and drive effective business strategies. The structured approach presented here can help mitigate risks associated with market entry or expansion.