Competitor Profiling Framework and Market Positioning PPT

This PPT slide, part of the 18-slide Analyzing the Competitive Position of a Company PowerPoint presentation, presents a structured approach to competitor profiling, utilizing 2 primary tools: a Company Profile Template and a Competitive Field Map. The Company Profile Template is designed to be tailored for specific uses, highlighting key elements such as target customers, products and services, pricing strategies, and distribution channels.

Target customers are segmented into various categories, including private clients, charities, pension funds, and corporations. This segmentation allows for a focused analysis of the customer base. The examples of institutional customers provided, such as Centerinternational Ltd and Oxford Molecular Group plc, illustrate the type of organizations that might be targeted within these segments.

The Products/Services section outlines specific offerings like financial planning and tax reporting, portfolio management, and pension planning. This clarity helps in understanding what services are being provided and how they align with customer needs. The examples of product pricing detail various pricing strategies, indicating a range from fixed fees to commission-based structures, which can be pivotal for potential clients assessing cost-effectiveness.

The Distribution/Channels section emphasizes lead generation and sales strategies, showcasing methods like referrals, telephone outreach, and face-to-face meetings. This highlights the importance of maintaining relationships and productivity in sales efforts.

On the right, the Competitive Field Map visually represents the positioning of various competitors in relation to scale and network characteristics. It categorizes firms like Chase and BKB based on their market focus and operational scale, providing a quick reference for understanding market dynamics. This visual tool aids in identifying where a company stands relative to its competitors and can inform strategic decisions.

Overall, this slide serves as a comprehensive guide for understanding competitor profiles and market positioning, essential for strategic planning and decision-making.

This slide is part of the Analyzing the Competitive Position of a Company PowerPoint presentation.

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