This framework is developed by a team of former McKinsey and Big 4 consultants. The presentation follows the headline-body-bumper slide format used by global consulting firms.
Brand Asset Valuator (BAV) PPT: Learn the BAV model, power grid, and brand valuation framework. Download this detailed presentation to analyze brand strength and equity. Brand Asset Valuator (BAV) is a 31-slide PPT PowerPoint presentation slide deck (PPT) available for immediate download upon purchase.
The advertising agency Young and Rubicam developed a brand value framework called the Brand Asset Valuator (BAV). This framework is based on research with almost 200,000 consumers in 40 countries. It provides comparative measures of the brand equity of thousands of brands across hundreds of different categories.
Under BAV, brand value can be measured by applying 4 pillars:
This deck provides an overview of BAV and includes some templates to be used in your own presentations. Additional topics include Power Grid, Pillar Patterns, Brand Vitality, and Brand Stature.
The Brand Asset Valuator (BAV) framework delves deep into the intricate relationships among the four pillars—Differentiation, Relevance, Esteem, and Knowledge. By examining these relationships, you can gain insights into the brand's current health and future strategic positioning. The deck includes detailed analysis of various Pillar Patterns, such as Leadership Brands, Eroding Brands, and Specialty Brands, providing a comprehensive understanding of each pattern's unique characteristics.
The Power Grid is another critical component of this document, illustrating the Brand Development Lifecycle. It combines Brand Strength and Brand Stature to depict different stages of brand growth and decline. Each stage is mapped with real-world examples, offering a practical perspective on how brands evolve over time. This visualization aids in identifying where a brand currently stands and what strategic actions are necessary for progression or revitalization.
Included templates are designed for immediate application in your own presentations. These templates cover the BAV pillars and Power Grid, enabling you to customize and present your brand analysis effectively. This PPT is an essential tool for any executive looking to leverage brand equity data for strategic decision-making and long-term brand management.
This PPT slide outlines 2 foundational steps for brands: differentiation and relevance. Differentiation establishes a brand's unique identity, crucial at inception, but often declines as the brand matures. Effective management can mitigate this decline, maintaining distinctiveness. A low level of differentiation signals potential market presence fading.
Relevance is essential for attracting and retaining consumers; brands that fail to resonate with their target audience struggle with customer loyalty and market share. There is a clear link between a brand's relevance and market penetration, with relevant brands achieving greater market success. Additionally, relevance correlates with franchise size, enabling brands to expand their market presence more effectively.
This PPT slide presents a Power Grid categorizing companies by brand strength and development lifecycle. The vertical axis represents brand strength, focusing on differentiation and relevance, while the horizontal axis delineates stages of brand development from leadership to decline.
In the "Niche & Unrealized Potential" quadrant, brands like Dolce & Gabbana and IKEA show strong differentiation, but underutilized market relevance, indicating growth opportunities. The "Leadership" quadrant features Disney and Nike, exemplifying strong brand equity and effective strategies for maintaining relevance.
The "New/Unfocused" quadrant includes Air France and HSBC, highlighting a need for strategic focus to enhance brand clarity. The "Declining" quadrant shows Kmart and Burger King, which face challenges in market position, suggesting a need for revitalization strategies. Finally, the "Eroding" quadrant includes U-Haul and Friskies, indicating urgent strategic interventions are required to prevent further decline.
This PPT slide presents a framework for understanding the relationship between esteem, differentiation, and brand knowledge in brand building. Esteem follows differentiation and relevance, indicating that a brand must first distinguish itself before gaining consumer esteem. Esteem is driven by perceptions of quality and popularity, which vary across countries and cultures, necessitating active management of these perceptions. Achieving high esteem requires a brand to resonate deeply with consumers, elevating its status. Brand knowledge, the ultimate goal of brand building, encompasses consumer awareness and understanding of the brand's representation. Knowledge cannot be bought through advertising; it must be earned through consistent messaging and value delivery, emphasizing the importance of a strong foundational brand strategy focused on genuine consumer engagement.
This PPT slide presents a framework for understanding brand value through 2 components: Brand Vitality and Brand Stature. Brand Vitality includes Differentiation and Relevance, which assess a brand's growth potential, collectively known as Brand Strength. These pillars are forward-looking, providing insights into future brand value. Brand Stature encompasses Esteem and Knowledge, evaluating current brand power and acting as a "report card" on past performance. Esteem reflects market regard, while Knowledge pertains to consumer awareness. Brand Stature serves as a lagging indicator of brand health. Balancing Brand Vitality and Brand Stature enables informed strategic decisions, enhancing overall brand equity in a competitive market.
Source: Best Practices in Brand Strategy, Young and Rubicam, Brand Asset Valuator PowerPoint Slides: Brand Asset Valuator (BAV) PowerPoint (PPT) Presentation Slide Deck, PPT Lab
This framework is developed by a team of former McKinsey and Big 4 consultants. The presentation follows the headline-body-bumper slide format used by global consulting firms.
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