DESCRIPTION
When a customer wants to buy something, he can choose among a range of brands which could satisfy his needs. How should your firm diversify and make your logo attractive?
This document breaks down evaluates 8 colors and breaks down the various emotions and concepts each color represents.
Don't forget your customer doesn't see all the activities behind the finished product, but they look at the brand and the message it communicates. Colors are a core, underlying component to brand messaging.
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Source: Best Practices in Brand Strategy PowerPoint Slides: Branding and Messaging with Colors PowerPoint (PPTX) Presentation, vtedone4
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