This framework is developed by a team of former McKinsey and Big 4 consultants. The presentation follows the headline-body-bumper slide format used by global consulting firms.
Explore the 4 Stages of Disruption framework by ex-McKinsey consultants. Gain insights into market evolution, strategic decision-making, and innovation dynamics. 4 Stages of Disruption is a 27-slide PPT PowerPoint presentation slide deck (PPTX) available for immediate download upon purchase.
Organizations are constantly trying to innovate and, likewise, all industries will eventually be disrupted, as new products, businesses, and industries emerge.
No industry is safe from Disruption. In a 2017 PwC survey of 1,379 CEOs around the world, 60% said their market has already changed or completely reshaped in the past 5 years and over 75% anticipate they would by 2022.
This presentation discusses the 4 Stages of Disruption. Research has found Innovation that eventually leads to Disruption follows a 4-stage evolution:
1. Disruption of Incumbent
2. Rapid and Linear Evolution
3. Appealing Convergence
4. Complete Reimagination
Understanding this 4-stage model will help us understand what design choices to prioritize and when. At any given time, different products and organizations are likely to be at different stages relative to local end point of Innovation.
Additional topics discussed include Disruptive vs. Incumbent Dynamics, the Consumer Adoption Curve, Endgame Niche Strategies, among others.
This deck also includes slide templates for you to use in your own business presentations.
This PPT provides a comprehensive breakdown of the 4 Stages of Disruption, offering a clear roadmap for navigating the complexities of market changes. It delves into the specific actions and reactions of both disruptors and incumbents at each stage, providing actionable insights for strategic decision-making. The presentation also includes detailed explanations of key concepts such as the Consumer Adoption Curve and Endgame Niche Strategies, equipping you with the tools to anticipate and respond to market shifts effectively.
The deck is designed to be highly practical, featuring slide templates that can be directly incorporated into your own business presentations. This allows you to communicate the nuances of disruption theory to your team or stakeholders with ease. By understanding the dynamics outlined in this presentation, you can better position your organization to either lead or adapt to disruption, ensuring long-term success in an ever-evolving market landscape.
This framework outlines the 4 stages of disruption:
1. Disruption of Incumbent: A disruptor introduces a new offering that, while not fully addressing market needs, presents a superior solution. Incumbents often dismiss this innovation, reflecting a reluctance to recognize existential threats.
2. Rapid Linear Evolution: The disruptor enhances features and capabilities based on customer feedback, solidifying its value proposition. Incumbents begin to compare their offerings to the disruptor's, identifying deficiencies.
3. Appealing Convergence: The disruptor targets a broader customer base, learning from past limitations. Incumbents attempt to integrate disruptive elements into their products, signaling a shift from denial to acknowledgment.
4. Complete Reimagination: The disruptor reaches a critical decision point, leveraging insights from its success while not fully embracing legacy customers. Incumbents struggle to redefine their products in the evolving market landscape.
This structured understanding of disruption stages aids strategic decision-making and helps companies navigate market changes effectively.
This PPT slide outlines a four-stage disruption framework for technology products. The first stage, "Disruption of Incumbent," occurs when a disruptor introduces a new offering that established players initially dismiss. The second stage, "Rapid and Linear Evolution," sees incumbents innovating their products to regain market traction in response to the disruptor's success. In the third stage, "Appealing Convergence," incumbents integrate disruptive features into their offerings, indicating a strategic shift to compete effectively. The final stage, "Complete Reimagination," marks the creation of a fully disruptive innovation that transforms the market landscape. This model aids organizations in prioritizing design choices and strategic decisions throughout the innovation process, informing better decision-making and resource allocation.
The Disruptive Innovation Model highlights the Innovator's Dilemma, where established organizations overlook emerging market segments, leading to decline. The graph illustrates 2 trajectories: the Incumbent’s Sustaining Trajectory and the Entrant’s Disruptive Trajectory, plotted against product performance and time. The upper red line shows incumbents focusing on high-end market segments for profitability, neglecting lower-end customer needs. This creates opportunities for new entrants, represented by the lower red line, who target these segments and can gradually move up-market, challenging incumbents. This model underscores the importance of recognizing shifts in customer demand across market segments to avoid disruption.
This PPT slide illustrates the 4 stages of disruption within the Consumer Adoption Curve: Disruption of Incumbent, Rapid and Linear Evolution, Appealing Convergence, and Complete Reimagination. Each stage aligns with a phase in the consumer adoption process, beginning with innovators (2.5% of the market) and progressing to early adopters (13.5%). A critical transition point, "The Chasm," highlights challenges in moving from early adopters to the early majority (34%). In the maturity phase, the product reaches the late majority (34%) and laggards (16%), followed by a decline phase due to market saturation or shifts in consumer preferences. The consumer percentages illustrate the normal distribution of adoption, providing a framework for evaluating market positioning and anticipating consumer behavior during disruption.
This PPT slide outlines Stage 3 of the disruption framework, "Appealing Convergence," where the disruptor enters the Early Majority segment of the Consumer Adoption Curve, prompting increased competition from incumbents. The disruptor broadens its customer base by targeting slower-moving consumers, while the market begins to recognize the new product's capabilities. The disruptor learns from product limitations, leading to a redefinition of its offering based on market feedback. Incumbents may integrate disruptive features into their products to capture attention, risking being leapfrogged by newer technologies. As innovators and early adopters mature, market stability emerges, highlighting the need for strategic adaptation and awareness of evolving customer perceptions.
Source: Best Practices in Maturity Model, Innovation, Disruptive Innovation, Disruption PowerPoint Slides: 4 Stages of Disruption PowerPoint (PPTX) Presentation Slide Deck, LearnPPT Consulting
This framework is developed by a team of former McKinsey and Big 4 consultants. The presentation follows the headline-body-bumper slide format used by global consulting firms.
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