Stakeholder Analysis & Management (PowerPoint PPT)

A document providing the key steps for conducting Stakeholder Analysis and Management to support Change Communication and Engagement activity. The document structure includes What is Stakeholder Management, Benefits of Stakeholder Management, the fours Stages of Stakeholder Management (Identify, Define, Engage and Plan) and the key to Stakeholder Management.

This comprehensive PPT provides an in-depth look into the four critical stages of Stakeholder Management: Identify, Define, Engage, and Plan. Each stage is meticulously detailed, offering actionable insights and practical tools. The Identify stage focuses on recognizing all impacted stakeholders, ensuring no key player is overlooked. The Define stage introduces a power/support grid to categorize stakeholders, enabling targeted strategies for each group.

In the Engage stage, the document emphasizes the importance of understanding stakeholders' motives and communication preferences. It suggests tailored approaches to build rapport and trust, enhancing stakeholder support. The Plan stage outlines a robust communication plan, detailing essential components such as messages, channels, and frequency of communication. This structured approach ensures stakeholders are kept informed and engaged throughout the project lifecycle.

This document is an invaluable resource for executives aiming to master stakeholder management. It combines theoretical frameworks with practical applications, making it a must-have tool for driving project success. The inclusion of real-world examples and detailed matrices further enriches its value, providing a clear roadmap for effective stakeholder engagement.