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DESCRIPTION
This presentation will focus on the second phase of the Customer Analysis process: Segment Customers and Derive Insight.
Customers segment their customer base to better understand their customers. The overall objective of customer segmentation is to analyze customers, find niche opportunities, and create a sustainable competitive advantage.
In this presentation, we will discuss the segmentation process. We will also explore various segmentation methods, criteria, and techniques—including statistical analyses.
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Source: Best Practices in Customer Segmentation, Targeting PowerPoint Slides: Customer Segmentation and Targeting PowerPoint (PPT) Presentation, learnppt
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Consulting Training - Customer Analysis
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