Flevy Management Insights Q&A
What are the best practices for developing a balanced scorecard using Excel to align with our strategic objectives?


This article provides a detailed response to: What are the best practices for developing a balanced scorecard using Excel to align with our strategic objectives? For a comprehensive understanding of Balanced Scorecard, we also include relevant case studies for further reading and links to Balanced Scorecard best practice resources.

TLDR Develop a Balanced Scorecard in Excel by defining strategic objectives, selecting relevant KPIs, and leveraging Excel's analytical and visualization capabilities for effective Performance Management.

Reading time: 5 minutes

Before we begin, let's review some important management concepts, as they related to this question.

What does Balanced Scorecard Framework mean?
What does Key Performance Indicators (KPIs) mean?
What does Stakeholder Engagement mean?
What does Data Visualization and Dashboards mean?


Creating a Balanced Scorecard in Excel is a strategic move for aligning your organization's objectives with measurable outcomes. This approach, originally developed by Drs. Robert Kaplan and David Norton in the early 1990s, has been widely adopted across industries for its effectiveness in translating strategy into action. The Balanced Scorecard framework facilitates a comprehensive view of an organization's performance beyond traditional financial metrics, incorporating perspectives such as Customer, Internal Business Processes, Learning and Growth, and Financial. Excel, with its ubiquitous presence in the corporate world, becomes an ideal platform for designing and implementing this framework due to its flexibility, accessibility, and analytical capabilities.

To embark on creating a Balanced Scorecard in Excel, start with a clear understanding of your strategic objectives. This involves a deep dive into the organization's Strategy Development process, ensuring that the goals set are SMART—Specific, Measurable, Achievable, Relevant, and Time-bound. Consulting firms like McKinsey and BCG emphasize the importance of aligning these objectives with the overall strategy to ensure coherence and focus. Once the strategic objectives are defined, categorize them under the four perspectives of the Balanced Scorecard to maintain a holistic view of organizational performance.

Next, develop Key Performance Indicators (KPIs) for each strategic objective. These indicators should be quantifiable metrics that offer insights into the progress towards achieving the objectives. For instance, under the Customer perspective, a KPI could be "Customer Satisfaction Score," while "Employee Training Hours" could be a KPI under Learning and Growth. It's crucial to select KPIs that are directly influenced by the organization's activities, ensuring that they are actionable and aligned with the strategic goals. The selection of KPIs is a critical step, as it lays the foundation for monitoring and analysis within the Excel Balanced Scorecard.

Building the Excel Template

Once the strategic objectives and KPIs are defined, the next step is to build the Excel template. Start by creating a structured layout that encompasses the four perspectives of the Balanced Scorecard. This can be achieved by dividing the Excel sheet into sections, each representing one of the perspectives. Within each section, list the strategic objectives and their corresponding KPIs. It's beneficial to use Excel's table functionality for this layout, as it provides a structured format that can be easily updated and analyzed.

Incorporating formulas and conditional formatting in Excel can significantly enhance the Balanced Scorecard's utility. Formulas can be used to calculate KPIs automatically, aggregating data from various sources if necessary. Conditional formatting, on the other hand, can highlight performance against targets, using colors or icons to indicate whether KPIs are on track, ahead, or behind schedule. This visual representation of data aids in quick analysis and decision-making, allowing executives to pinpoint areas requiring attention.

Dashboard creation is another powerful feature of Excel that can be leveraged for the Balanced Scorecard. By using pivot tables and charts, you can create dynamic dashboards that provide a real-time overview of organizational performance across all four perspectives. These dashboards can be customized to include filters, allowing users to drill down into specific data points for a more detailed analysis. The ability to visualize data in this manner is invaluable for C-level executives, as it provides a snapshot of performance that is both comprehensive and accessible.

Are you familiar with Flevy? We are you shortcut to immediate value.
Flevy provides business best practices—the same as those produced by top-tier consulting firms and used by Fortune 100 companies. Our best practice business frameworks, financial models, and templates are of the same caliber as those produced by top-tier management consulting firms, like McKinsey, BCG, Bain, Deloitte, and Accenture. Most were developed by seasoned executives and consultants with 20+ years of experience.

Trusted by over 10,000+ Client Organizations
Since 2012, we have provided best practices to over 10,000 businesses and organizations of all sizes, from startups and small businesses to the Fortune 100, in over 130 countries.
AT&T GE Cisco Intel IBM Coke Dell Toyota HP Nike Samsung Microsoft Astrazeneca JP Morgan KPMG Walgreens Walmart 3M Kaiser Oracle SAP Google E&Y Volvo Bosch Merck Fedex Shell Amgen Eli Lilly Roche AIG Abbott Amazon PwC T-Mobile Broadcom Bayer Pearson Titleist ConEd Pfizer NTT Data Schwab

Implementing and Maintaining the Balanced Scorecard

Implementation of the Balanced Scorecard in Excel requires a continuous effort to ensure that the data remains current and relevant. This involves regular updates to the KPI data, which can be streamlined by integrating Excel with external data sources, where feasible. Automating data collection and entry processes not only saves time but also reduces the likelihood of errors, ensuring that the Balanced Scorecard reflects an accurate picture of the organization's performance.

Engaging stakeholders is another critical aspect of implementing the Balanced Scorecard. This includes training team members on how to use the Excel template, interpret the data, and understand their role in achieving the strategic objectives. Regular review meetings should be scheduled to discuss the Balanced Scorecard's findings, allowing for strategic adjustments as necessary. These discussions can foster a culture of accountability and continuous improvement, aligning individual efforts with the organization's strategic goals.

Finally, it's essential to periodically review and update the Balanced Scorecard framework itself. This may involve revising strategic objectives, KPIs, or even the perspectives used, to ensure they remain aligned with the organization's evolving strategy. Such reviews can benefit from external insights, possibly from consulting partners, to bring fresh perspectives on performance measurement and strategic alignment. By maintaining the relevance of the Balanced Scorecard, organizations can ensure it continues to serve as an effective tool for strategy execution and performance management.

In conclusion, creating a Balanced Scorecard in Excel is a strategic endeavor that requires careful planning, execution, and maintenance. By following best practices in defining strategic objectives, selecting relevant KPIs, and leveraging Excel's capabilities for data analysis and visualization, organizations can effectively align their operations with strategic goals. The Balanced Scorecard, when properly implemented in Excel, becomes a powerful tool for driving performance, fostering strategic alignment, and facilitating decision-making at the highest levels of the organization.

Best Practices in Balanced Scorecard

Here are best practices relevant to Balanced Scorecard from the Flevy Marketplace. View all our Balanced Scorecard materials here.

Did you know?
The average daily rate of a McKinsey consultant is $6,625 (not including expenses). The average price of a Flevy document is $65.

Explore all of our best practices in: Balanced Scorecard

Balanced Scorecard Case Studies

For a practical understanding of Balanced Scorecard, take a look at these case studies.

Balanced Scorecard Implementation for Professional Services Firm

Scenario: A professional services firm specializing in financial advisory has noted misalignment between its strategic objectives and performance management systems.

Read Full Case Study

Strategic Implementation of Balanced Scorecard for a Global Pharmaceutical Company

Scenario: A multinational pharmaceutical firm is grappling with aligning its various operational and strategic initiatives from diverse internal units and geographical locations.

Read Full Case Study

Implementation of a Balanced Scorecard for a Technology Startup

Scenario: A rapidly-growing technology startup is facing challenges in effectively aligning its organizational vision with the team's operational activities.

Read Full Case Study

Strategic Balanced Scorecard Reform in Automotive Sector

Scenario: A firm in the automotive industry is struggling to align its performance management systems with its strategic objectives.

Read Full Case Study

Balanced Scorecard Redesign for Aerospace Leader in North America

Scenario: The organization, a prominent player in the North American aerospace sector, is grappling with the complexities of aligning its strategic objectives with operational outcomes.

Read Full Case Study

Strategic Balanced Scorecard Revamp in Maritime Industry

Scenario: A leading firm in the maritime sector is struggling to align its operational activities with its strategic objectives.

Read Full Case Study

Explore all Flevy Management Case Studies

Related Questions

Here are our additional questions you may be interested in.

How can the Balanced Scorecard framework be adapted to accommodate the increasing importance of remote work and virtual teams?
Adapting the Balanced Scorecard for remote work involves adding a Technology and Digital Transformation perspective, integrating metrics for Communication and Collaboration, and revising the Learning and Growth perspective to support digital learning and remote corporate culture, ensuring alignment with strategic goals in a remote work environment. [Read full explanation]
How can the Balanced Scorecard be leveraged to support an organization's resilience and adaptability in facing global crises, such as pandemics or climate change?
Leveraging the Balanced Scorecard enhances organizational resilience and adaptability amid global crises through Strategic Planning, Risk Management, and Innovation, ensuring proactive and dynamic strategy evolution. [Read full explanation]
How can the Balanced Scorecard framework be leveraged to improve diversity, equity, and inclusion (DEI) within an organization?
Integrating DEI into the Balanced Scorecard involves embedding specific DEI objectives and metrics within its four perspectives—Financial, Customer, Internal Business Processes, and Learning and Growth—to systematically incorporate DEI into strategic planning and performance management, promoting organizational improvement across all areas. [Read full explanation]
How can the integration of AI and machine learning tools enhance the effectiveness of the Balanced Scorecard in strategic decision-making?
Integrating AI and Machine Learning with the Balanced Scorecard enhances Strategic Decision-Making, Performance Management, and Strategic Alignment, driving Innovation and Competitive Advantage. [Read full explanation]
How can the Balanced Scorecard be adapted to support remote and hybrid work environments effectively?
Adapting the Balanced Scorecard for remote and hybrid work involves revising performance metrics, integrating new communication and collaboration tools, and prioritizing employee well-being and engagement to align with modern work dynamics. [Read full explanation]
What strategies can organizations employ to ensure the Balanced Scorecard remains relevant and effective in a rapidly changing business environment?
Organizations can ensure the Balanced Scorecard's relevance through Integration of Advanced Analytics and Technology, Alignment with Strategic Objectives and Agile Methodologies, and Fostering a Culture of Continuous Improvement, enhancing Strategic Performance Management. [Read full explanation]

Source: Executive Q&A: Balanced Scorecard Questions, Flevy Management Insights, 2024


Flevy is the world's largest knowledge base of best practices.


Leverage the Experience of Experts.

Find documents of the same caliber as those used by top-tier consulting firms, like McKinsey, BCG, Bain, Deloitte, Accenture.

Download Immediately and Use.

Our PowerPoint presentations, Excel workbooks, and Word documents are completely customizable, including rebrandable.

Save Time, Effort, and Money.

Save yourself and your employees countless hours. Use that time to work on more value-added and fulfilling activities.




Read Customer Testimonials



Download our FREE Strategy & Transformation Framework Templates

Download our free compilation of 50+ Strategy & Transformation slides and templates. Frameworks include McKinsey 7-S Strategy Model, Balanced Scorecard, Disruptive Innovation, BCG Experience Curve, and many more.