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DESCRIPTION
Effectively developing and communicating high-level business strategy is essential for organizations looking to achieve market leadership. Additionally, creating a results-oriented culture requires a comprehensive management system. You can use this Balanced Scorecard Strategy Map tool as a basis for implementing a proven business performance management methodology.
What is the Balanced Scorecard Approach?
Developed in 1992 by Kaplan & Norton, the Balanced Scorecard provides: a method for aligning business strategy with vision & mission; a system for developing key performance indicators that drive success; and the ability to measure performance across the four key perspectives:
• Financial
• Customer
• Business Process
• Learning & Growth
A visual strategy map is created where strategic objectives, measures, targets, and initiatives are developed for each perspective.
Strategy Map Components:
• Mission – this is the purpose of the business used to guide internal staff.
• Vision – includes long-term goals that are external and market focused.
• Financial Perspective – measures that reflect financial performance such as return on assets, liquidity ratios, or return on investment/payback period hurdle rates.
• Customer Perspective – measures that have a direct impact on customers such as segment growth, acquisition & retention rates, satisfaction, or competitive rankings.
• Business Process Perspective – these metrics are key performance indicators of key business processes related to sustaining supplier relationships, producing products/services, distribution to customers, and other business operations.
• Learning & Growth Perspective – measurements associated with the ability to develop human, information, and organization capital.
With this tool, you will be able to communicate to your team from a number of perspectives.
Key Benefits:
• Allows for description of key objectives
• Clearly depicts metrics & KPIs
• Facilitates communication with team
• Easy to customize
• Save 4 hours on formatting
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Source: Best Practices in Balanced Scorecard Excel: Balanced Scorecard Strategy Map Excel (XLS) Spreadsheet, Demand Metric
OVERVIEW
(XLS)
ABOUT THE AUTHOR
Demand Metric is a global marketing research & advisory firm. We specialize in Corporate Marketing tools and templates, mostly built in MS Excel.
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